Fatemeh Rojaee Email & Phone Number

- Accurate and specialized analysis of famous competitors and e-commerce sites in important categories to achieve new and innovative actions to help users choose and buy more easily and answer their potential needs and questions. - Organizing and documenting information obtained through research and development, prioritizing actions, preparing a summary of activities that each team should take. - Holding various meetings to coordinate with people and different teams regarding the results obtained and actions to be taken. - Doing A/B testing for similar actions to determine more effective ones. - Data analysis of products on which action has been taken, to measure the effectiveness of that action.

- Determining valuable and profitable products and categories for the organization to improve their content- Continuous review and analysis of the world's leading e-commerce and various competitors (R&D) to discover new opportunities and actions to enrich the content of products to increase the conversion rate and reduce the bounce rate and return rate.- Collaborating with various teams in content department such as content factory, design, short form video team, participate in related meetings and transferring the findings obtained through R&D to them and planning how to respond to the requirements.- Production and design of various types of textual and visual content, such as infographics, superhero reviews, key features, SEO-oriented and practical descriptions and reviews to help users make a better and faster purchase.- Enriching the content of Digikala amazing products through special and unique actions for each category and product- Analyzing users behavior and the results obtained from changing and enriching products' content using tools such as Hotjar, Google Analytics, ... to measure and determine more effective actions to be applied to other products.- Using tools such as google search console, keyword tools, ... to produce and optimize content based on SEO principles to improve good product ranking in Google and increase view and add to cart.- Using artificial intelligence tools such as ChatGPT, ContentBot, ... to produce more unique and faster content for products.- Using different data analysis and visualization tools to show results and achievements for more effective presentation and documentation.

Tehran Province, Iran

- Produce textual content based on SEO principles professional writing (persona, style, font, image and tone)- Cooperation in important projects such as "Improvement the types of different categories" to improve user experience- Creating content for sellers' and Digikala's new products and coordinating and collaborating with commercial team to improve products' textual and visual content

Iran

- Using tools such as Google Search Console to prepare a content calendar, obtain important keywords, analyze the situation and the impact of the actions taken on the site's SEO, discover the needs of customers according to the searched keywords to make decisions about offering new products.- Work on site design and content to improve user experience- Using A/B testing to measure which design or content is more effective.- Using tools like Google Analytics and Hotjar to analyze user behavior on the site in order to improve the site's user interface, reduce bounce rate and increase conversion rate.- Using online advertising platforms such as Google Ads, Yektanet, Triboon and Tesmino to run different type of ads on various sites and social networks.- Creating content for the product page, categories and writing various useful articles in order to provide more value to customers.- Conducting various R&D to identify necessary actions and actions when introducing new products.- Using tools like Ahrefs to analyze competitors and get ideas from them.

Master'S Degree, Mba, Marketing, A

Bachelor'S Degree, Computer Engineering, A