As the Director of Product Design at Soshyant Financial Tech Company, I lead the design vision and strategy for a leading fintech company in Iran that serves millions of users with online banking, investment, and payment solutions. With over 8 years of experience in product design and UX strategy, I am driven by the mission of enhancing the financial well-being and empowerment of our diverse and growing customer base.In my current role, I manage a team of talented designers and collaborate with cross-functional stakeholders to deliver innovative and accessible solutions that drive business growth and customer satisfaction. Some of my achievements include improving design efficiency through team harmonization, achieving significant cost reduction and performance improvement within design teams, managing a fixed investment team that achieved impressive investment growth through fund redesign, and implementing standardized design architecture that resulted in enhanced collaboration efficiency and productivity. I leverage my expertise in design systems, Figma, diversity, interaction design, and human-centered design to create engaging and intuitive interfaces that meet the diverse needs and preferences of our users. I also conduct user research, usability testing, user testing, information architecture, mobile app design, web applications, design thinking, wireframes, design system, rapid prototyping, and developer handoff to ensure quality and consistency across all platforms and channels.