With 15 years of experience, I specialize in Highest and Best Use and feasibility studies. Following my experience in a variety of industries, I concentrated on the real estate and hospitality sector and covered all associated advisory services, including but not limited to operator search and selection, feasibility studies, valuations and market entry strategies. I graduated from the Lebanese American University with an MBA and a BS in banking and finance and hold a certificate in Hotel Industry Analytics (CHIA) is a Certified Strategy and Business Planning Professional, and a Certified Advanced Financial Modular.Key projects that i worked on:Developed a market analysis, program design and a feasibility study for a master plan in Al Ahsa. Total investment cost ~SR 1.2 billion and ~270 thousand land area. The mixed-use project will consist of several components like entertainment, residential, retail and a long term healthcare facilityAppointed advisor for a large-scale residential project (200,000 m2) in the Qortoba district in Riyadh city. The mandate included but was not limited to business development strategy, program design and feasibility studyDeveloped a market analysis, program design and a feasibility study for a plot of land in Riyadh. recommendation included mixed-use project (4,500 sq. m) consisting of Residential, 4 star hotel, offices and F&B.Conducted a market assessment and feasibility study for a 5 Star hotel and a cluster of retail and restaurants on a 18,500 sq. m plot of land situated in the Abha city. Total project value (~SR200M)Conducted a market penetration strategy for a luxury watches brand interested in engaging in branded and luxury hospitality accommodation in the GCC Conducted a market penetration strategy for private club business interested in penetrating the Saudi Arabian marketConducted a residential feasibility study for a 50 thousand sq. m plot of land in Athens. Total project value ($80 Million)