Freelance Marketing Data Analyst
• Assist the marketing team in utilizing customer-specific knowledge— demographics,previous behaviour — to engineer the most optimal strategy. These insights are obtainedusing Linear Regression Analysis through STATA and SPSS• Provide detailed reports on Key Performance Indicators like leads, conversion rates,website traffic, social media engagement and the Return of Investment in variousmarketing campaigns• Expressing the data, the ROIs, the KPIs, the current trends… Show more • Assist the marketing team in utilizing customer-specific knowledge— demographics,previous behaviour — to engineer the most optimal strategy. These insights are obtainedusing Linear Regression Analysis through STATA and SPSS• Provide detailed reports on Key Performance Indicators like leads, conversion rates,website traffic, social media engagement and the Return of Investment in variousmarketing campaigns• Expressing the data, the ROIs, the KPIs, the current trends, the future trends, and otherimportant factors through Data Visualization tools, using charts and graphs to presentfindings in a clear and concise way• Working with a digital marketing specialist to monitor budget distribution and performanceof paid ad campaigns• Conduct competitive research and analyze benchmarking data• Research social analytics to support promotional projects such as social media scheduling• Using Predictive Data Analytics to forecast the future trends of the company• Tracking of email campaign metrics, including Delivery Rate, Open Rate, and Click-Through Rate Show less