Fathiya Accram Email & Phone Number

Nairobi County, Kenya

Kenya

Madrid Area, Spain

Dar Es Salaam, Tanzania

-Pitched and lead in the strategy to on-board new clients and overseeing customer account management, including negotiating agreements to maximize profit.-Improve customer satisfaction by improving responsiveness and anticipating customer needs.-Developed feedback matrix for process improvement and market research to management.-Lead inter-department brainstorms to ensure campaigns are well understood and executed through the creation of market research and product due diligence and evaluation framework.-Provided the client with industry competitor analytics within their accounts and preventing attrition.-Developed campaign strategies and comprehensive integrated marketing communications plan to strengthen market position and clientele expansion through value-add differentiation for each individual client.-Created company's first client Rules of Engagement to ensure enhanced communication processes.-Ensured the timely delivery of our solutions according to customer needs and objectives monthly/quarterly initiatives to internal and external stakeholders.

Nairobi

-Providing guidance to direct reports, typically comprised of first-line -managers and supervisors. -Ensuring clarity around priorities and goals for the entire functional area. -Managing overall financial budgeting for the Tuko marketing department.-Approving hiring and firing requests within the team. -Work across functions with peers in other groups to ensure collaboration for shared goals. -Communicating financial and goal results and key performance indicators to direct reports.- Carrying out market research for new markets that may require the company’s products or services.

Nairobi

-Developed the Marketing Budget for Tuko Brand promotion -Contacted and secured meetings with corporates and agencies to pitch Tuko’s products. -Identified and engaged in marketing opportunity events to develop a networking plan.-Researched and drew up a comprehensive market analysis of the brand’s presence.-Developed the monthly content calendar for Facebook posts to grow the Tuko Brand-Created and managed an extensive calendar of events with high networking and clientele potential, in which you will participate in, make connections and gain leads

Nairobi

-Documented reports on African sector statistics and trends.-Developed reports on key political structures and environmental laws of the Green Economy pilot countries. -Provided support in the compilation of data collection, files and research material.

Nairobi

-Developed country profiles on a sub-national level.-Generated reports on Green Initiatives in Africa.-Participated in research policy thus identifying knowledge gaps for research programmes-Analysed standardization methods and products certification in African countries.

Masters In Visual And Digital Media, Digital Communication And Media/Multimedia

Activities and Societies: Co-ordinator of the Communications Club Active team member of the Marketing department, IE Africa Club

Bsc, International Business Administration

Activities and Societies: Kenya Red Cross-Campus Charter Chairperson, External Relations Officer for the USIU Campus Awards Night