• Acted as the Product Manager for Assignation and Logistic. Led the scrum process for development and enhancements on all logistic and assignation related features, to ensure seamless operations and good online shopping experience for users.• Managing integration with TPL aggregator (Shipper) to streamline processes and maximize feature utilization. • Continuously evaluating and refining assignment logic to align with business strategies and enhance customer satisfaction.

Acted as the Product Manager for CRM and Analytics, responsible for leading user research projects and overseeing two key event tracking platforms: Mixpanel and MoEngage.• Led the scrum process for development and enhancements on both platforms, and was also responsible for investigating and resolving data anomalies in the analytics platforms.• Analytics Tools: Established and implemented a standardized event naming and documentation format for Mixpanel's event tracking, ensuring… Show more Acted as the Product Manager for CRM and Analytics, responsible for leading user research projects and overseeing two key event tracking platforms: Mixpanel and MoEngage.• Led the scrum process for development and enhancements on both platforms, and was also responsible for investigating and resolving data anomalies in the analytics platforms.• Analytics Tools: Established and implemented a standardized event naming and documentation format for Mixpanel's event tracking, ensuring consistency and clarity across the organization.• CRM Tools: Led the adoption of Cohesive Project on the MoEngage platform. Focusing on integrating e-commerce and offline store user data into a single unified channel. This involved redefining existing event tracking and user attributes to seamlessly cover both online and offline behavior. Show less

Product Handled: Kulina mobile apps (customer facing application); Kulina seller apps; Kulina seller apps; Internal dashboard (desktop web for internal user); and Corporate Dashboard (desktop web for external B2B client)• Collaborated with PM to define PRD and set quarterly OKRs for the product & tech team.• Acted as the product design lead, involved in cross-functional collaboration and meetings.• Improved product discoveries through UX enhancements, boosting add-to-cart rate… Show more Product Handled: Kulina mobile apps (customer facing application); Kulina seller apps; Kulina seller apps; Internal dashboard (desktop web for internal user); and Corporate Dashboard (desktop web for external B2B client)• Collaborated with PM to define PRD and set quarterly OKRs for the product & tech team.• Acted as the product design lead, involved in cross-functional collaboration and meetings.• Improved product discoveries through UX enhancements, boosting add-to-cart rate by 39.2% while reducing average engagement time by 28.7%.• Increased user order rating rate by 29%.• Developed an alternative delivery option scheme, enables Kulina to convert 13% delivery fee into profit.• Elevated Google Play rating from 4.1 to 4.3, with an average app release rating of 4.6 during my time at Kulina.• Released more than 10 major improvements, which includes 3 big experiments built from scratch. Show less

Product Handled: Mamikos mobile apps - loyalty (customer facing application); Mamikos landing page (dekstop web); and Dekatmu mobile apps (customer facing application - subsidiary product of Mamikos)• Involved in the formulation of Mamikos's ‘Tone and Voice’.• Plan and write UX copy, from in-app microcopy to website content wording.• Improved overall user experience by collaborating with UX Researcher and UX Designer in end-to-end product design process, from conducting initial… Show more Product Handled: Mamikos mobile apps - loyalty (customer facing application); Mamikos landing page (dekstop web); and Dekatmu mobile apps (customer facing application - subsidiary product of Mamikos)• Involved in the formulation of Mamikos's ‘Tone and Voice’.• Plan and write UX copy, from in-app microcopy to website content wording.• Improved overall user experience by collaborating with UX Researcher and UX Designer in end-to-end product design process, from conducting initial research and prototyping to user testing and user journey analysis.• Work simultaneously in two different squad and work closely with engineer, marketing team, and stakeholder in respective squad. Show less

• Constructing brand identity including brand logo and design guidelines.• Successfully planning and executing social media campaign. Gaining 5.974 impression, 1.242 profile visit, and 215 followers on Instagram. Also getting 95 people joining our platform by the first week of launching.

• Formulate workflow system and oversee all the business activities.• Planning and making all of the content for social media campaign.• Lead KitaJaga.in to help more than 45 happy clients and successfully earned more than Rp40.000.000 in total revenue in less than six months.KitaJagain is the pioneer of packing-keeping-shipping service which aims to help college students maintain their dormitory (kost) while they were back in their hometown during the Covid-19 pandemic.

• Responsible for organizing and executing non-digital marketing activities.• Successfully held two seminars which are “Mahasiswa Pun Bisa Jadi Eksportir” and “Langkah Jitu Menembus Pasar Ekspor”.