Fathurrahman Menaz Email & Phone Number

Jakarta, Indonesia

• Report directly to the CEO, delivering revenue insights and strategic recommendations across 8 branches while collaborating with marketing and operations to develop targeted promotions to maximize visitor spending and engagement.• Lead the revenue management team overseeing revenue strategies for all business units; Cimory Shop (retail), Cimory Dairyland (theme park), and Cimory Resto (restaurant), ensuring consistent performance and operational efficiency.• Strategize dynamic pricing models, promotions, and bundling strategies to optimize revenue streams and capture additional market share.• Analyze financial performance and provide actionable insights to senior leadership for data-driven decision-making.• Identify new revenue opportunities and streamline processes to enhance efficiency and overall business performance.Key Achievements:- Achieved a 10.43% growth in basket size at the Cimory retail store by introducing bundled deals, promotional vouchers, and exclusive discounts.- Increased average visitor spending in the theme park by 7.27% through strategic pricing adjustments and customized activity-based offers.- Boosted average spending per customer by 5.77% in restaurants by implementing value-driven meal packages and effective upselling tactics.- Increased average spending per customer in snack bars by 6.88% through targeted product promotions and cross-selling initiatives.

Jakarta, Indonesia

• Oversee the development and launch of digital projects, including an online ticketing system and integrated payment solutions, driving digital transformation at Cimory Dairyland.• Lead a team of 9 members to execute strategies that optimize digital channels and enhance customer engagement across multiple platforms.• Manage digital marketing campaigns on social media (Meta, TikTok, and LinkedIn), achieving growth in engagement and sales conversions.• Supervise website development and implement SEO strategies to increase organic traffic and improve search engine visibility.• Analyze website performance and customer behavior data to optimize platform performance, refine user experience, and increase conversion rates.Key Achievements:- Increased organic website traffic by 30% through strategic SEO implementations, resulting in a 9% increase in marketing qualified leads.- Improved website conversion rates by 5%, resulting in higher ticket sales and an enhanced user experience.- Boosted social media-driven ticket sales by 25% through targeted campaigns, increasing customer engagement and conversions.- Expanded the online booking channel from 0.5% to 6% of total sales, establishing it as a significant revenue stream through integrated digital marketing and website promotions.- Streamlined the website’s checkout process, reducing transaction time and enhancing overall user satisfaction.

Jakarta, Indonesia

• Developed and executed comprehensive revenue growth strategies across Cimory’s retail outlets, restaurants, and theme parks, leading to significant revenue enhancements.• Led the design and implementation of dynamic pricing systems tailored to customer demand and market trends, ensuring optimal profitability.• Conducted in-depth financial analysis to identify revenue growth opportunities and drive cost optimization initiatives.• Managed revenue forecasting and demand planning, using data-driven insights to align strategies with market conditions and ensure financial targets were met.• Optimized pricing models and introduced bundling strategies to increase cross-selling opportunities and enhance customer value.Key Achievements:- Achieved an 11.5% increase in average visitor spending through innovative pricing models and targeted promotional initiatives, revamping revenue strategies across all business units.- Successfully boosted ticket revenue by 12% through optimized pricing structures and effective upsell strategies.- Drove a 15% growth in weekend sales by launching promotional campaigns focused on high-value ticket packages.

Bogor Regency, West Java, Indonesia

• Elevated improvements in quality control processes, driving a measurable increase in product and service standards.• Developed and implemented a real-time dashboard to monitor quality performance and enable prompt response to customer feedback.• Conducted comprehensive root cause analysis for quality issues, collaborating with cross-functional teams to develop effective solutions and preventative measures.• Streamlined quality control procedures, ensuring compliance with company standards and boosting operational efficiency.Projects and Key Achievements:- Enhanced product and service quality, resulting in a 15% improvement in customer satisfaction scores.- Created a real-time dashboard that accelerated decision-making and improved responsiveness to customer feedback.

Jakarta, Indonesia

• Conducted market analysis, user research, and developed user personas, resulting in an increase in market share for Save The Children.• Created wireframes, defined user flows, and prepared a comprehensive product roadmap, leading to a successful launch of a minimum viable product for an increase in user engagement.• Designed and conducted usability testing, analyzed results, and provided actionable insights for product improvement, resulting in an improvement in user satisfaction ratings.

Padang, West Sumatra, Indonesia

• Assisted 110+ student practitioners in carrying out practicum in the laboratory.• Conducted laboratory activities in several subjects including Industrial Engineering Design, Project Management, Human Resource Management, Strategic Management, Analysis & Cost Estimation, and Engineering Economics.

Payakumbuh, West Sumatra, Indonesia

• Co-founded and led the development of Seternak, a digital marketplace for poultry products aimed at enhancing market competitiveness and improving product affordability.• Oversaw the entire product lifecycle, from ideation to launch, ensuring timely delivery of core features and platform stability.• Developed and implemented digital solutions, including an integrated business dashboard, digital invoicing, and advanced sales reporting tools, to streamline operations and improve efficiency for farmers.• Led strategic product marketing initiatives, driving user acquisition and increasing platform adoption through targeted campaigns.• Conducted in-depth market research and analyzed customer feedback to guide product iterations and improve platform functionality.Projects and Key Achievements:- Reduced egg prices by 20%, making poultry products more affordable for consumers while enhancing farmers' market competitiveness.- Increased operational efficiency through the implementation of digital invoicing and sales reporting.- Secured investment funding from the Indonesian Student Startup Acceleration (ASMI) and Indonesian - - Student Entrepreneurial Activities (KBMI) programs.- Achieved 1st place regionally and 4th place nationally in the Kemah Budaya Kaum Muda (KBKM) startup competition for digital products.- Featured as a guest speaker on Kompas TV’s “Zona Inspirasi” program, representing innovative youth in the digital product space.

Jakarta, Indonesia

Through its startup MyScoreCard, Monster Group is committed to improving the consumer experience by classifying employees into groups based on workload and seeing the tendency of employees to resign due to workload.Some of the things I have done during this internship are:• Conducted in-depth analysis of 5 client companies' employee workload using statistical techniques. Utilized data cleaning, preparation, visualization, and grouping to identify patterns and trends in workload distribution.• Developed a scoring mechanism to measure and track employee performance, taking into account punctuality, quantity, and quality of work.• Created a feedback dashboard in Tableau that captured feedback from team members, supervisors, and stakeholders. Utilizing data visualization techniques, the dashboard provided a comprehensive overview of the employee's performance, highlighting areas of strength and improvement.

Padang, West Sumatra, Indonesia

Conducted a short internship and research program at PT Semen Padang in the Production Support unit in the Fuel and Alternative Raw Materials section regarding Preventive Maintenance.During the implementation of this practical work, I have succeeded in:• Built out data and reporting infrastructure with a dashboard to analyze daily machine reports of alternative fuel and raw material (AFR) machines.• Provided and generated a real-time dashboard of fuel and raw material usage insights for the AFR supervisor.• Implemented research on preventive maintenance scheduling methods on raw mill machines and succeed to minimize downtime for 33 hours per week.

Full Stack Product Management, 100

Activities and Societies: • Conducted product research, prioritization, usability testing, and product requirement document (PRD).

Bachelor Of Engineering - Be, Industrial Engineering

Activities and Societies: Completed study on international class. Thesis: Product Business Model Development of Seternak Using Lean.