– Data analysis– Building data pipelines– BI Dashboards

Achievements:— Reduced launch time of client projects by 30% by developing template schema for integration of analytical tools (GTM, GA, YM).— Implemented Google Analytics 360 on the site of a car brand representative office in Russian Federation and CIS and its dealer platform on 170+ sites, with total monthly traffic of 2+ million users.— Prepared documentation and set up analytics for 100+ sites: content, services, online stores.Responsibilities:— Developed event architecture and parameters with metrics sent to analytics systems.— Installing and configuring analytics systems Google Analytics (4, Universal, 360), Yandex Metrika, Google Tag Manager, AppMetrica, Adjust.— Preparation of technical tasks for specialists of different profiles, and control of correctness of implementation.— Developing marketing dashboards in Looker Studio and DataLens with Google Analytics, Yandex Metrika, BigQuery and PostgreSQL data sources.— Analysing user behaviour on the site and in the mobile app.— Setting up data marts with updatable and incremental data loading types in Google BigQuery and PostgreSQL— Conducting training for employees in analytics and skills for working with basic web analytics tools.

— Interviewing and training of employees— Setting plans and tasks— Control of results and execution— Writing instructions for the operation and use of tools— Conflict resolution— Conducting negotiations— Sale of additional services.

- Develop A Website Marketing Strategy- Technical SEO audit- Search analytics- Preparation of technical tasks for developers, layout designers, content managers and other technical specialists- Implementation quality control- Semantic core collection- SEO Content Analysis- Preparation of technical tasks for copywriting- Competitive analysis- Making recommendations for changing business processes- Development of a strategy for increasing the reference mass- Link buying- Setting up analytics counters- Achieving the set KPIs, expressed in increasing the position of sites on requests, increasing target traffic, increasing transactions and leads.