As the Creative Director of FormulaPK, a vibrant community for Formula One fans in Pakistan, I have been instrumental in shaping the brand's identity and visual presence from the ground up. My comprehensive responsibilities include:- Branding: Developed the complete branding strategy, including the design of the logo, packaging, business cards, and other brand assets.- Content Creation: Produced a wide range of content, including videos, social media posts, and website posters, to engage our community and promote our merchandise.- Content Writing: Crafted compelling copy for social media, the website, and other marketing materials to effectively communicate our brand's message and values.- Social Media Management: Managed and created content for our social media platforms, including videos and posts, to build a strong online presence and connect with Formula One enthusiasts.- Website Design: Designed visually appealing and user-friendly posters and graphics for the website, enhancing the overall user experience.Through my creative direction, FormulaPK has successfully established a recognizable and engaging brand, fostering a passionate community of Formula One fans and driving merchandise sales.

At Alpha Digital, a marketing company, I created visually compelling content to enhance their brand presence. My key contributions included:- Instagram Posts: Designed 10 window posts for their Instagram, each tailored to the brand with engaging visuals and infographics related to their services, such as sales, marketing, and design.- Pitch Deck Design: Designed a comprehensive pitch deck presentation that included all their services, past work, and results, which was used to engage potential clients and showcase the company’s capabilities.Through these efforts, I helped Alpha Digital communicate their value proposition effectively and attract new business opportunities.

As the Social Media Manager at iKore Pilates, I played a pivotal role in elevating the brand's online presence and engagement. My responsibilities included:- Content Creation: Designed visually appealing graphics and videos to showcase the brand's offerings.- Content Writing: Developed engaging and informative content tailored to our target audience, highlighting the benefits and uniqueness of iKore Pilates.- Posting & Scheduling: Managed the social media calendar to ensure consistent and timely postings across all platforms.- Video Editing: Edited and optimized videos to enhance the brand's storytelling and visual appeal.- Social Media Management: Monitored and responded to audience interactions, fostering a strong online community and improving customer relations.Through strategic content and management, I successfully increased our social media engagement, driving brand awareness and customer loyalty.

During my time at Pizza Fort, I utilized my design and social media skills to elevate the brand's presence both online and offline. My key contributions included:- Instagram Management: Managed Pizza Fort’s Instagram account, creating and scheduling engaging content to increase brand visibility and customer interaction.- Poster Design: Designed visually appealing posters for promotions and new food items, ensuring consistent and attractive branding.- Packaging Design: Developed packaging designs for new menu items, contributing to a cohesive and appealing customer experience.Through these efforts, I played a key role in enhancing Pizza Fort’s brand image and connecting with a broader audience.

Since the inception of WrapLadz, I have served as the Creative Director, overseeing the brand's visual identity and social media presence. My key contributions included:- Branding: Developed the brand’s logo and overall visual identity, creating a distinctive and appealing brand image.- Menu Design: Designed engaging and informative menus that highlight our wraps and shawarmas, enhancing the customer experience.- Social Media Management: Ran the social media pages, crafting compelling content and designing eye-catching posts to boost brand visibility and engage with our audience.Through these efforts, I established a strong brand presence for WrapLadz and effectively communicated our offerings to our customers.

At Oxmoon Studios, a web design business, I managed the Instagram page, enhancing its visual appeal and showcasing the company’s portfolio. My key contributions included:- Content Posting: Posted past work via Nic Edesigns as posters, highlighting the quality and diversity of web design projects.- Caption Writing: Wrote engaging captions to accompany each post, effectively communicating the value and features of the designs.- Visual Enhancement: Curated a visually appealing Instagram feed, ensuring a cohesive and attractive presentation that drew in followers and potential clients.Through these efforts, I successfully elevated Oxmoon Studios' online presence and helped attract a broader audience.

At Pet Courtyard, a dynamic retailer specializing in animal-inspired home goods, decor, and stationery, I took charge of transforming their Instagram presence. My key contributions included:- Visual Theme Curation: Curated a cohesive and eye-catching visual theme that resonated with pet enthusiasts and home decor aficionados.- Content Creation: Conceived and created engaging content that showcased their products effectively.- Caption Writing and Hashtags: Crafted compelling captions and strategic hashtags to enhance brand engagement and reach.- Brand Identity: Orchestrated a harmonious blend of design and storytelling to establish a distinctive and memorable online identity.Through these efforts, I successfully heightened brand engagement and helped Pet Courtyard build a strong online presence.

At Nature’s Goodness, I played a key role in enhancing the brand's online presence through creative social media content. My key contributions included:- Themed Instagram Posts: Created visually appealing Instagram posts, each product with its own unique theme to highlight its features and benefits.- Content Writing: Wrote engaging captions that complemented the visuals and effectively communicated the brand’s message.- Graphic Reels: Designed and produced graphic reels to promote products, increasing engagement and brand awareness.Through these efforts, I helped Nature’s Goodness build a strong and cohesive social media presence that resonated with its audience.

At Doheny Bike, an electric bike company, I managed the social media pages, contributing to the brand's digital presence. My key contributions included:- Video and Image Editing: Edited videos and images to create visually appealing and engaging content.- Graphic Creation: Designed graphics to promote products and engage with our audience.- Content Posting: Managed the posting schedule, including creating and posting graphic stories.- Caption Writing: Wrote compelling captions to accompany posts, enhancing the overall impact and engagement.Through these efforts, I helped Doheny Bike strengthen its online presence and connect with a broader audience.

During my internship at DWatson Pharmacy, I leveraged my design skills to enhance the company's visual presence both online and offline. My key contributions included:- Poster Design: Created eye-catching posters to promote various products and services, ensuring a consistent and professional brand image.- Social Media Posts: Designed engaging and informative social media posts to boost brand awareness and customer engagement.- DWatson Online Initiative: Played a crucial role in launching DWatson Online during the COVID-19 pandemic. Designed posts for social media, the website, and the app to promote the new home delivery service, helping the company adapt to the changing market needs and reach a wider audience.Through these efforts, I helped DWatson Pharmacy maintain a strong connection with its customers and effectively communicate new initiatives.