Working as part of the Corporate Affairs Team to realize exciting and actionable goals with respect to the Sustainability, Internal/External, and Brand Communications portfoliosSupporting the growth of the organization's Sustainability agenda through successful implementation of Unilever's Sustainable Living Plan initiatives Involved in the routinely exhilarating buzz of internal and external communications activities of an FMCG company Creating and initiating and rolling out… Show more Working as part of the Corporate Affairs Team to realize exciting and actionable goals with respect to the Sustainability, Internal/External, and Brand Communications portfoliosSupporting the growth of the organization's Sustainability agenda through successful implementation of Unilever's Sustainable Living Plan initiatives Involved in the routinely exhilarating buzz of internal and external communications activities of an FMCG company Creating and initiating and rolling out integrated campaigns content for print, digital and activations platformsWorking with the team to ensure advocacy, visibility and employee engagement growth Show less

Responsible for the effective oversight of the entire integrated communications portfolio as an individual contributorDeveloped and implemented Comms strategy for Philips in Pakistan, liaised with global teams to execute global internal and external global campaigns. Managed C-suite leadership communications for local as well as regional leadership for organizational and external stakeholders Routinely developed press releases, impactful messaging, newsworthy content for digital… Show more Responsible for the effective oversight of the entire integrated communications portfolio as an individual contributorDeveloped and implemented Comms strategy for Philips in Pakistan, liaised with global teams to execute global internal and external global campaigns. Managed C-suite leadership communications for local as well as regional leadership for organizational and external stakeholders Routinely developed press releases, impactful messaging, newsworthy content for digital and print platforms Improve executive visibility through identification of strategic opportunities for external engagementDevised PR and external communications brand strategy through traditional and digital media and successfully outlined reputation measurement tactics to ensure positive RoIOrganised press trips and meets to create opportunities for global exposureCrisis managementChange management - worked with global teams as PR business partner for change management in the organizationImproved employee engagement through interactive office activations Managed the Sustainability portfolio for Philips Pakistan to measure and improve environmental footprint, induce sustainability into operations, highlight and initiate CSR outreach Identification, evaluation and execution of key partnerships and sponsorship opportunities to build thought leadership, representing the company at the Chamber of Commerce and IndustryBusiness partnering with commercial teams and external stakeholders to drive business growth Show less

Created external newsletter and developed content for company collateral Organised and managed events for external stakeholders for corporate brand building Contributed towards improved employee engagement  Managed issue of the bi-monthly internal newsletter "The Helm" start to finish. Work included: - Theme development - Content creation and development - Liaison with agency Managed digital content for the Maersk Online Portal.  Publication of brochures… Show more Created external newsletter and developed content for company collateral Organised and managed events for external stakeholders for corporate brand building Contributed towards improved employee engagement  Managed issue of the bi-monthly internal newsletter "The Helm" start to finish. Work included: - Theme development - Content creation and development - Liaison with agency Managed digital content for the Maersk Online Portal.  Publication of brochures for the Maersk brands of Maersk Line and Safmarine.Rolled out the company's CSR plans for the business year Planned and executed seasonal export campaigns Development of company supplement and news releases Show less

Customer Profiling and identification of Dunkin Donuts Target GroupDD Branch Surveys and Rate and ReviewYOY Sales Analysis – Savoury Items, Hot Beverage and Breakfast Categories 2013-14Sales Responsiveness to Radio CampaignAnalysis of Customer Check Size Trends for 2012-13 and 2013-14Dunkin’ Donuts Club Card Analysis and redesignDunkin Donuts local and international menu analysis and recommendationsNew Shop Development