Project 1: Measurement of Model Performance in Marketing and Sales Funnel Developed a Global Standard Framework to measure the effectiveness of different B2B Marketing Campaigns. Worked closely with Global Marketing Ops; Regional CRM and Modeling teams to help them push for more data driven marketing campaigns.1. Weekly and Quarterly Reporting of Marketing and Sales Funnel Activity, with focus on Model Deciles performance2. Development and implementing of automation at the backend(using SQL and SSIS)3. Data Pulls from various CRM Tools including SFDC and Lattice4. Managing Client calls and requests for customizations and additional requirements5. Involved in continuous development and often revamping of standard and custom Reports6. Worked in collaboration with Internal Statistical Modeling Teams to better understand and work with Modeling related Data7. Experience in integrating Data from several sources to arrive at Final Report Summaries8. Working on constantly maintaining Data Integrity by conforming to accepted Standard Internal Marketing ReportsProject 2: Global Marketing Campaigns Summary with focus on Channel Partners for EMEA 1. Revamped and upgraded all Channel Reports within a week of reporting to partners. 2. Worked with partners in continuous Value-Addition to Channel data by expanding and developing metric definitions to better understand Report components. Also, deep dive analysis for identifying the reasons behind the variations in the trend of RUM metrics.3. Developed & published dashboards on quarterly basis to present overall business performance.

Conducted Online and Offline GMAT classes, handled sales operations and assisted with online marketing.