Fatima Desai Email and Phone Number

● Conducted comprehensive market research to identify emerging trends and insights, facilitating effective digital marketing strategies.● Analysed and tracked performance data of digital marketing campaigns, delivering insightful reports and collaborating with cross-functional teams to ensure alignment with business objectives.● Utilized innovative digital tools to drive results, boost ROI, and enhance customer engagement, resulting in notable business growth and success.

● Craft & execute digital strategies to boost brand visibility & attract top IT talent.● Curate compelling content, manage social media, and optimize the website for peak engagement and also analyze insights for improvements.● Drive growth via SEO, lead gen & industry collaboration. Stay updated with trends for continuous enhancement.

● Developing and delivering compelling communication materials to ensure effective communication with non-technical teams and supporting training for the associates.● Documenting the impacts of changes, current process mapping, and changes to processes to effectively track and report change management adoption and successes.

• Involve in brand, communication, trade, sales and strategic planning to increase the brand performance in the market• Working closely with the Global Insight teams, Product and R& D teams for new innovations in home appliances market• Facilitating and conducting the research workshops to develop brand’s, image and positioning compared to competitors. Devised market development initiatives, identifying opportunities, networking and partnership building in the market.

• Created brand communication and strategic development consultant for driving the brand’s market growth. Planned, developed and strategies marketing efforts to increase the value and performance of a specific brand, service or product.• Facilitated developed a brand's profit and performance, image and positioning compared to competitors. Devised market development initiatives, identifying opportunities, networking and partnership building in the market.• Optimized the customer relation process by adding value to the delivered project to enhance their category. Developed proposals, client pitches and offered customize approaches and conduct digital, traditional researches.• Conducted workshops and brand sessions for architecture, big Idea and brand key development for the brands. Worked on digital platforms for innovative researchers like Idea blog Tool, Whatsapp Dairies, Facebook and Google etc.

• Rendered keen eye for details to conduct market analysis and service management improve client satisfaction, and enhancing the customer relationship process by adding value to the delivered project.• Built synergies with third-party vendors and outsourced resources to effectively meet the timelines, managed 4-5 projects at a time and meeting strict timelines, and developing RFQs into the effective proposals.• Exercised hands-on approach and effective controls to work with global and corporate clients from different sectors includes: FMCGs, NGOs and service providers, banks, advertisement and research agencies, clothing and cosmetic.

(Former TNS Aftab Associates)• Proved instrumental in administering the research process and moderating to gain first-hand consumer knowledge. Utilized a diplomatic leadership style as a foundation for directing operations, resulting in successful achievement of KPIs.• Challenged with overall responsibility to identify and liaise with new prospect business for effectively fueling the portfolio’s growth as well as handled the Key accounts of South Region and international clients from different sectors.

• Developed internal accounts of Geo and Jang group; production, content, entertainment, sports, films, music and social, evaluated and contributed to ongoing and new programming and campaign planning and strategies.• Commended by management as Initiator and the active participant of Jang & Geo educational campaign- ‘Zara Sochiye”.