Fatima Nadeem Butt Email & Phone Number

• Developed social media strategies and content to enhance brand visibility and engagement across multiple platforms by 12%.• Managed brand's social media communities, staying informed on industry trends and collaborating with cross-functional teams for an integrated approach.• Utilized analytics, advertising tools, and industry insights to optimize social media performance, providing regular reports on key performance indicators to management.

• Utilize CRMs and other SEO management tools to document customer interactions, track keywords, click-through rates, impressions, and performance metrics.• Optimized customer journey by internal linking of digital channel content and website pages, reducing customer processing time by 20%.• Utilized SEO strategy and market trends to perform competitor analysis and derive high-performing keywords in the algorithm.• Delivered customer support excellence by providing responses within 24 hours to over 200 clients weekly and analyzed customer insights. • Implemented A/B tests on landing pages and CTAs to optimize conversion rates and drive customer engagement.• Crafted product messaging and branding guidelines in collaboration with the product and design team to guide and influence web and social media campaign content.

Lahore, Punjab, Pakistan

-Assisted in testing students regarding academic writing, critiquing material, and research writing-Provided academic guidance to students during and out of office hours to increase their academic performance by 20%-Executed session on MLA session regarding citation and plagiarism -Managed schedules using online platforms of Zoom, Google Docs, etc.-Provided personalized feedback to 26 students regarding their 3 assignments, 4 quizzes and 2 presentations

• Tracked and analysed SEO metrics, offering actionable insights that boosted organic search rankings, website traffic by 20%• Enhanced user experience by copywriting, keyword research and landing page optimization, increasing conversion rates and online visibility by 15% and reducing bounce rates by 10%.• Collaborated with cross-functional teams of design, marketing, and business development to ensure consistency and alignment across all marketing initiatives.

Lahore, Punjab, Pakistan

-Digitalized 1200 current employee records to reduce operational time by 36%-Developed new recruitment and training policies to increase employee retention rate by 27%-Increased upward communication by 15% to integrate employee's suggestions into hierarchical framework

Lahore, Punjab, Pakistan

-Digitilized 700 sales record of Sales and Marketing Department to improve efficiency by 35%-Forecasted sales with reference to effect of COVID-19 on the hospitality industry to give a growth rate of 4%-Increased sales by 20% through sales calls, email marketing and initiating promotional offers-Managed inter and intradepartmental communication and developed focus groups for decision-making

Lahore, Punjab, Pakistan

-Managed social media pages to improve growth by 34%-Designed logos, posts and created interactive content for 54 posts-Carried out art competitions to reach 48 participants -Participated in 4 sessions regarding Art & Mental Health as well as Islamic Art and Architecture

Master'S Degree, Strategic Marketing

Activities and Societies: FMCG, Luxury and Retail Club Member

Bsc Hons. Management Science, Management Science

Summer School, Business Analytics

Intermediate, A Levels, 2 A*S 1 A

Activities and Societies: Deputy Headgirl. Student Ambassador. Dramatics Society

O Levels, 4 A*S 4 As