Fatima Ahmed Email & Phone Number

New York City Metropolitan Area

New York, United States

Boston, Massachusetts, United States

Oversaw strategic initiatives, product planning, marketing, brand positioning, and project management for Fortune500 companies. Built a personal mastery of customer insights, data analytics, and revenue growth. Pursued processimprovements to ensure the achievement of business objectives.➤ Chick-fil-A• Drastically expanded awareness of the Chik-fil-A loyalty program through user research and customer surveys.• Conducted social media listening to inform decision-making around the design of the Chik-fil-A app.• Aligned the launch of the app to maximize visibility, enhance customer satisfaction, and increase revenue.➤ Marriott• Confronted a lack of awareness regarding Marriott Bonvoy by executing 3 targeted social media campaigns.• Leveraged TikTok and YouTube collaborations to strategically reach diverse channels and demographics.• Overhauled the content development strategy to reflect the brand’s unique selling points and values.➤ U.S. Bank• Led a team of 12 to deliver data-driven recommendations to target the young, affluent demographic.• Surpassed expectations while executing the project within budgetary and timeline requirements.

Dubai, United Arab Emirates

Steered new business development to ensure profitability in a dynamic start-up environment. Analyzed all of thecompany’s existing processes and led 1-on-1 meetings within departments to interpret workflows. Validated theeffectiveness of projects and refined training documentation with an iterative approach.➤ Delivered Key Results:• Accelerated revenue growth 33% within 9 months by strategically outsourcing responsibilities to lower costs.• Developed a training program for Freezone and collaborated across divisions to execute implementation.

Toronto, Ontario, Canada

Defined project roadmaps, team agendas, community engagement plans, and resource allocation. Catalyzed thesuccess of projects by demonstrating excellence in interpersonal relationship-building, organization, andcollaboration.➤ Mars Innovation Labs• Oversaw a team of 20 undergraduates to reduce social isolation and seasonal affectiveness disorder.• Unified the York University and Woburn communities by leading the execution of a high-impact pop-up event.• Succeeded with 250+ attendees while establishing the potential for future events within local communities.➤ Kaggle• Created an algorithm with a 92% success rate at identifying deepfakes in social media posts and across videos.• Developed an application and produced compelling video content to promote public awareness of deepfakes.• Achieved 100% scores from survey respondents who increased their understanding of the app and of deepfakes.

Dubai, United Arab Emirates

Redesigned the customer communication protocol through social media platforms, thus growing the customers of the business and boosting revenue by 18%.Managed all their social media platforms, organized meetings with potential clients and developed ways to successfully contact and filter clients.

Dubai, United Arab Emirates

Identified gaps in the educational market, then aided in creating an online platform for GEMS education that was employed by 23% of the schools, generating an 18% increase in revenue for the company.Participated in brainstorming sessions, developed PowerPoint presentation slides

Master Of Science (Ms), Management Studies

Activities and Societies: I guided the organization of the first-ever Black History Month event at Quetrom by uniting influential academic.

Bachelor Of Arts - Ba, Applied Mathematics

Activities and Societies: As the Sponsorship Coordinator of the African Student Association, I led strategic initiatives to drive.