As a Senior Account Manager:- Leading a team and managing a diverse portfolio of strategic accounts, overseeing client relationships and providing high-level strategic guidance.- Achieved a client satisfaction rate of 98%, further enhancing client loyalty and retention through advanced account management strategies.- Developed and executed comprehensive strategic marketing strategies, resulting in a 40% increase in social media engagement and a 25% boost in brand visibility, significantly enhancing overall market presence.- Directed cross-functional collaboration with the media team to conceptualize and execute compelling influencer marketing campaigns, increasing brand visibility and generating significant leads.- Analyzed market trends and conducted in-depth competitor analyses to inform strategic decision-making, leading to a 20% improvement in client ROI.- Continued professional development through industry certifications and leadership training programs, enhancing expertise in account management and strategic leadership.As a Video Producer: - Executed end-to-end music video productions with our team for some of the top artists in the country, including Natasha Noorani, Abdullah Siddiqui, Faris Shafi, and Meesha Shafi.- Produced the PSL 8 Anthem, "Sab Sitaray Humaray," performed by Asim Azhar, Shae Gill, Faris Shafi, and Abdullah Siddiqui.- Led the entire production process from concept to completion, ensuring high-quality outputs and successful project delivery.- Managed production budgets effectively, ensuring cost-efficiency while maintaining high production standards.- Fostered strong working relationships with artists and production teams, facilitating smooth project execution and creative synergy.

- Managed 2 retainer clients, offering strategic advice and achieving a 95% client satisfaction rate.- Collaborated on content development for pivotal initiatives with government entities such as the Ministry of Health and Pakistan Medical Commission, emphasizing COVID-19 communication strategies.- Contributed to the Digital Pakistan launch initiative, advocating for a technology-driven ecosystem to empower Pakistan's youth.- Conducted monthly progress reporting and coordinated content development for government projects, ensuring alignment with organizational standards.- Led business development efforts through research, proposal preparation, and client presentations, contributing to new project acquisitions.Spearheading the "PunjabEase: Going Global" campaign at World Expo 2020, Dubai Project Manager, Expo Dubai 2020 - Spearheaded the "PunjabEase: Going Global" campaign at Expo 2020 Dubai within the Pakistan Pavilion, demonstrating strong leadership and strategic acumen.- Led a multidisciplinary team of 15 professionals, including social media marketers, PR specialists, and event coordinators, implementing comprehensive strategies that resulted in a 30% increase in daily footfall and a 25% rise in visitor engagement metrics.- Organized and executed impactful seminars daily, attracting upto 100 attendees per session, promoting synergy and knowledge sharing among Punjab government and stakeholders.- Managed social media content, achieving a noteworthy 20% expansion of reach within a single month, resulting in a total of 1 million impressions across platforms.- Executed advertising and public relations campaigns across the UAE and Pakistan with the expertise of the PR department.- Increased global visitor engagement by 40% during Expo 2020 Dubai through organic marketing campaigns and interactive experiences.- Provided actionable insights through comprehensive reports, guiding data-driven decision-making and enhancing overall campaign effectiveness.

- Cultivated enduring client relationships, resulting in a 25% increase in client satisfaction and a 30% rise in client retention rates.- Skillfully analyzed client data and inquiries, leveraging insights to optimize processes and improve response times by 20%.- Played a pivotal role in shaping the strategic direction, fostering and developing innovative ideas, contributing to a 15% increase in project efficiency and effectiveness.- Exercised vigilant oversight and management of the social media presence of various clients across diverse platforms, including Facebook, Twitter and Instagram, leading to a 40% growth in follower engagement and a 35% increase in brand visibility.

Teaching Assistant for the course Marketing Management at LSE.

Teachers assistant for Services Marketing at Lahore School of Economics.

- Gained hands-on experience and deep understanding of both traditional and digital media planning.- Developed skills in utilizing industry-standard tools such as Axon and Kantar for effective media strategy and analysis.- Rotated through various departments, including Research, Corporate, and Billing, to acquire a holistic view of the media landscape and operational workflows.- Conducted thorough market research and analysis to support media planning initiatives, contributing to the development of data-driven media strategies.- Assisted in the creation and execution of media plans, ensuring alignment with client objectives and optimizing media spend for maximum impact.- Worked closely with senior planners and strategists, gaining valuable insights into media planning processes and contributing to the overall success of client campaigns.- Developed a strong foundation in media planning principles, staying updated with the latest industry trends and best practices.

- Secured high-value accounts through consultative approaches, delivering effective customer solutions and presenting compelling business opportunities, resulting in a remarkable 10% increase in business retention.- Achieved a substantial 20% increase in service sales by implementing proficient networking and marketing strategies focused on driving sales growth.- Produced comprehensive trend analysis reports, equipping clients with actionable insights that facilitated informed decision-making based on current market trends.- Managed content distribution across diverse online channels and social media platforms, ensuring a coherent and impactful online presence.- Leveraged advanced content analytics systems (e.g., HubSpot, Keyhole) to meticulously assess user engagement and performance metrics, driving data-driven decision-making and optimizing content strategies.Clients: Ghulam Dastgir Butt - Sonex Group - Lazeez - Wash Corp - Hope Uplift Foundation - Rinse It