Fatima Baig Email & Phone Number

Karachi, PK

Karāchi, Sindh, Pakistan

Karachi, Pakistan

Major Responsibilities:* Leads Sales Chef for all Chains accounts including KFC, Pizza Hut, California Pizza, OPTP, Mc Donald’s and Burger Lab* Arrangement and execution of all food trials in the Test Kitchen at the Karachi Head Office* Analysis of restaurant menus to identify gaps, improve product taste and reduce costs* Managing operations and.

Karachi, Pakistan

Launched a consultancy focused on food styling, food photography, menu development and costing for the HORECA industryProjects:* The Verge – Food styling and photo shoot of their limited time offers* SpiceJin – Executed the recipe video shoot for over 125 versatile recipes which included operational management, recipe execution, food styling and art.

Karachi, Pakistan

Culinary InternshipMajor Responsibilities:* Formalise all recipes after finalisation and approvals by the customer and chef* Costing of all recipes on excel sheet to minimise food waste and ensure cost control* Define complete operational procedures including shift scheduling and responsibilities of staff* Assists in selection and implementation of POS and.

Karachi, Pakistan

Major Responsibilities:* Business development by enhancing the business portfolio by making social strategies and pitches* Build and manage client relationships on a day-to-day basis, get briefs and deliver work as per client requirements* Developed digital strategies, prepare proposals and estimate costs* Build quantifiable campaigns to enable brands in.

Karachi, Pakistan

Major Responsibilities:* Formulate the Brand Strategy to increase availability, visibility and consequently sales* Collect and analyse key competitor and consumer insights to develop better marketing campaigns aimed at increasing sales* Measure and monitor the brand’s performance from various distribution channels and marketing mediums to develop accurate.

Karachi, Pakistan

Program Manager L’Oreal:Major Responsibilities:* In-store resource management including BA placement, POSM distribution, Tester allocation and deployment of all promotional campaigns* Development and communication of Monthly targets and Incentive schemes to ensure high levels of motivation and sales* Conducted regular product training to increase product.

Karachi, Pakistan

Social Media Strategist:Major Responsibilities:* Key player in Idea generation and brand strategies* Develop engaging and impressionable consumer engagement campaigns to acquire new clients and lock sustained business* Build and manage client relationships on a day-to-day basis, get briefs and deliver work as per client requirements* Conduct market.

Karachi, Pakistan

• Analysis of previous sales to forecast sales for the next quarter
• Assessment of the existing portfolio according to BCG Matrix
• Review of daily sales to see if the department targets were met
• Generating SAP reports to verify sales and gauge gaps in targets

Karachi, Pakistan

• Developed sales skills via product Demos to parents
• Formulated the incentive plans for Sales
• Review of weekly sales to see if the department targets were met
• Participated in Dawn Lifestyles 2008

Karachi, Pakistan

• Developed SOPs to improve operations
• Formulated the reporting mechanism & incentive plans for Sales
• Initiated the concept of gift delivery on occasions including Mother’s Day, Friendship day, Father’s day

Mba, Mis, 3.2

Activities and Societies: Manager Placement Society Marketing Major - Consumer Behavior, Media Management, Industrial Marketing.

Graduate Diploma In Culinary Arts, Restaurant/Food Services Management, Secured 1St Position

Activities and Societies: Won a Gold Medal in the Seafood Category in PICC 2018 HACCP Level 2 Certified Worked as a teacher's assistant.

Bachelors Of Business Administration (Bba), Marketing, 2.8

Activities and Societies: Assistant Manager Publications Society Member BITS Club Marketing Major - Brand Management, Advertising.

A Levels, Maths, Physics, Business Studies

O Levels, Pre-Engineering

Activities and Societies: Played Softball, Basketball and Throwball Honors & Awards •Secured positions in school at the primary level.

Pre-Commis Certificate, Culinary Arts/Chef Training

Successfully completed the Pre-Commis online course by World Chef's Academy