Fatima Fariq Email & Phone Number

Reading, GB

Dubai, United Arab Emirates

• Developed full-funnel marketing strategies across Paid Social, SEM, CRM, Influencer, and Affiliate channels.
• Managed client relationships, enhancing satisfaction and retention through strategic project management.
• Used Google Analytics, Sprout, Meta Pixel Analytics, Google Trends, SEMrush, and Ahrefs for digital analysis.
• Directed content and design teams to produce impactful marketing collateral aligned with brand guidelines.
• Planned multi-million-dollar global campaigns, exceeding targets on platforms like Meta, TikTok, and Google.
• Collaborated on UI/UX enhancements, achieving significant improvements in bounce rates and user retention.

Canada

• Executed strategies for Sticky Branding's brand positioning within the competitive B2B SaaS landscape.
• Spearheaded the integration of SEO and SEM tactics into the marketing framework
• Directed cross-functional teams for content marketing campaigns, with a 40% increase in engagement rates.
• Directed innovative marketing initiatives and compelling storytelling to enhance client engagement with traditional agencies, clarifying brand messaging and increasing lead generation.

• Coordinated daily operations within the Communications and PRIMUS (Priority Clientele) departments.
• Investigated client complaints and identified root causes, implementing solutions for better service delivery.
• Collaborated with teams to streamline processes, contributing to a 10% improvement in operational efficiency within the departments

• Led an ELP initiative at Careem, driving a 20% improvement in supply chain through competitor analysis and streamlined vendor processes.
• Enhanced vendor relations by up to 30% through the delivery of a comprehensive supplier pack enabling Careem to be the priority choice for new captains.

• Assisted in revamping the UI/UX of Dolmen Mall's website, contributing to an increase in user retention by 3,500 users monthly.
• Prepared post-event analysis reports for Dolmen Mall's Ramadan Festivities and the Harry Potter book launch event in Pakistan, that led to a 20% improvement in event engagement for future planning.
• Conducted research on new food vendors, leading to the approval of Broadway Restaurant, adding 10 new dining options for mall visitors.
• Proposed plans for Dolmen Mall’s Mobile Application launch, Back to School festivities, and Independence Day events, aiming to double mall footfall, attracting an additional 5,000 visitors annually.

• Executed UNDP training program for garments manufacturing, screened 50 candidates.
• Sourced candidates, arranged and conducted 30+ screening interviews.
• Improved recruitment matrix, managed joining formalities for 20 new employees, and maintained file records.
• Prepared reports on Gul Ahmed’s compensation philosophy for new employee engagement plan.
• Organized and executed employee training sessions, achieving 15% increase in employee satisfaction.

• Sourced candidates to conduct screening tests and interviews for TCF's schools nationwide.
• Maintained employee records in MIS.

Bachelor Of Business Administration (Bba)

Education record