Creative Strategist
Los Angeles, California, United States
- Directed and designed digital content for social media, along with building out the content calendar for client’s social accounts and product campaigns- Pitched and secured partnerships for clients in music, fashion, beauty, lifestyle, and tech- Organized over ten virtual and in-person activations, including a Cuffing Season party for Ceylon Skincare, for which I designed merch for- Built and designed internal and external decks for client pitches and campaign reporting- Managed posts, comments, messages, and all activity on three social media accounts, including the Amalia Consulting Instagram, which grew by over 20% of followers while under my direction- Led and coordinated social initiatives on Instagram and Clubhouse, which helped connect brand founders to members of their social community- Fostered new and existing relationships with Instagram/TikTok/Youtube creators and press for PR gifting, commissioned social content, and press coverage- Developed and executed influencer campaigns for ten or more creators where I was in charge of influencer research and outreach, payment negotiations, contract writing, and content approvals/scheduling