Spearheaded launch of Pakistan's first matrimonial mobile app, Dil Ka Rishta through effective content management, Executed website and social media content to achieve digital marketing KPIs, drafted marketing collaterals with marketing team, developed content framework and social mediacalendars, planned and executed content for websites, social media and other mediums of communications for various in-house projects.

Researched & wrote SEO blog posts and long form content for trending topicsStrategized social media posts and enhanced multimedia content reach through effective SEO strategies,Collaborated with graphic designers for digital platforms visibility.

Remotely researched jewelry designs and art work ideas for art house, developed content for website and social media and assisted marketing marketing and design teams for relevant content layout.

Devised strategic content for website and social media, Created promotional materials for effective marketing and reach, assisted in onboarding people and Provided clerical support, addressing routine andspecial requirements.

*Covered the US Elections 2016 as New York Correspondent for Express News.• Panel production i.e. final execution of news bulletins including the prime time news bulletins on both hard set and virtual studios using OCTOPUS, VIZRT, AVECO, MAC and full audio consoles for news production• Covering and handling live breaking news situations• Panel execution for special live transmissions and shows• Assisting producers and anchors with research for various broadcasts• Performing the duties of a shift in charge at the Panel (PCR)• Producing special sports transmissions• Booking guests for news segments and transmissionsEquipped with firsthand experience of a news room including:• News writing, monitoring major national and international news• Supervising news visuals gathering for major headlines and complete bulletin • Managing rundown of a news bulletin• Copy editing

Maintained current understanding of food industry and trends, enhancing sales success,increased sales target through effective marketing content, produced creative content for promotionaladvertisements and marketing materials, customized brand message to reach and capturetarget audience, established all copy's compliance with company's policies.

Developed framework for comedy show and special programming segments, produced episodes for comedy show, assisted team with script writing for shows, hired talent and coordinated guests for projects.

Panel Production for News

Production Programming