Fatima Nayyer Email & Phone Number

Key Accomplishments: - Owned the CC22 company event: Planned the agenda, executed marketing campaigns (internal & external), and delivered a hugely successful two-day gathering for all associates. This boosted employee morale and attracted potential candidates.- Skyrocketed LinkedIn presence by 5x: Grew the follower base from 20,000 to 100,000 in just three years through strategic content and engagement tactics.- Launched the Creative Chaos Learning Series: Built a thriving virtual platform for knowledge sharing. Managed speaker selection, content, and marketing to deliver bi-monthly webinars with over 100 registrations and 60+ attendees per session.- Led a record-breaking Creative Chaos Hackathon: Organized an impactful internal event with high participation and acclaim. Managed pre-event hype, event execution, and post-event promotion to ensure a successful 12-hour marathon.- Championed employee engagement initiatives: Implemented creative strategies to foster a vibrant company culture and enhance CC's brand reputation.- Launched the Creative Chaos Mentorship program: Successfully attracted a significant number of external participants seeking guidance from CC's experts.- Owned intern program marketing & communications: Spearheaded the marketing and communications strategy for the annual internship program, from attracting applicants to fostering post-internship engagement.- Secured university partnerships: Established valuable partnerships with universities to showcase CC's expertise by delivering tailored trainings, seminars, and workshops on their campuses.My current responsibilities include:- Driving brand awareness and engagement.- Crafting content (newsletters, case studies, website)- Managing digital strategy. - Leading a marketing team.- Building external relationships.- Safeguarding brand reputation through proactive PR.

Pakistan

- Developing, implementing, and executing strategic marketing plans to position Creative Chaos as the leading innovation delivery agency in the marketplace.- Brainstorming and presenting new ideas, budgets and final deliverables to senior leadership.- Producing valuable and engaging content for the company’s internal and external communication channels.- Collaborating with the design team to develop creative briefs and give creative direction for targeted campaigns.- Testing the efficiency of messages and channels through evaluating the campaigns' results and monitoring the brand’s overall presence on social media and other digital platforms to increase engagement.

- Built and maintained a consistent and cohesive social media presence, increasing the brand’s following by 100%.- Planned and executed targeted campaigns for the United States and Pakistan market to elevate brand presence.- Authored and edited communication content for various channels, including newsletters, social media posts, internal announcements, company playbook, and website content (blogs, case studies, client testimonials).- Managed the design of all assets used for internal and external marketing and communications.- Led all in-person and remote employee engagement activities to enhance the unique culture of Creative Chaos.- Assisted the Research and Strategy team with all User Experience (UX) engagements for clients.

- Managed the COVID-19 communications strategy for the business.- Assisted in designing, managing, and reporting social responsibility policies for all factory workers.- Drafted all content for social media, company website, client presentations, newsletters, and targeted campaigns.- Built relationships and solidified partnerships with international partner organizations – (IFC - World Bank, FairTradeUSA, BestSeller, and Business for Social Responsibility among others).- Implemented and coordinated multiple activities and initiatives designed to have a positive impact on the environment, the local communities, and the business – creating corporate shared value.

Development Trainee - Worked at the Centre of Excellence in Responsible Business (CERB), an outreach initiative of the Pakistan Business Council which uses Sustainable Development Goals (SDGs) as a framework to meet its strategic goals and inculcate sustainable business practices in the PBC member companies and Pakistani businesses. Part of team that conducted the following workshops: - Ethics and Governance Workshop in collaboration with The Association of Certified Chartered Accountants (ACCA) - Workshop focused on making strategic choices to pursue ethical practices for sustainability and value creation, and in the process, having identified a need to strengthen their organization’s ethical culture.- Workshop on SDG 4: Quality Education - Spreading Learning Through Vocational Training and Capacity Development of Suppliers with Engro Foundation - Mapping knowledge and learning gaps along the supply chains and developing strategies to build capacity of suppliers for business productivity and efficiency. - Workshop on SDG 6: Accounting for water - the Coca-Cola Way - Strengthen the understanding of risks and management of water resource through a holistic lens through developing strategies that address the shared water challenges faced along a supply chain, in agricultural and other manufacturing operations.My work at CERB has helped me gain knowledge and experience in using SDGs as a guide on ethical practices and environmental stewardship to engage businesses towards sustainable long-term value creation.Policy Trainee - Member of a team of researchers whose primary role was to prepare analytical reports on Pakistan’s fair trade agreements. Worked on a FTA report between Pakistan and Canada.

Karachi

Worked on different HR processes;- Management of learning plans and training for the incoming Management Trainees.- Compilation and codification of job descriptions of the entire staff of HBL.- Assistance with the launch of the Oracle System.