Fatima Patel Email & Phone Number

London, Gb

•Developed and managed campaigns that directly assisted in the recruitment and retention of Student and Graduate members worldwide.•Helped to develop campaigns for niche target audiences that assisted in membership growth.•Project managed stakeholders, overseeing key membership and educational campaigns.•Developed and monitored effective reporting systems to track channel and campaign success and provide key business insights (via GA, CRM, EMS, SEO).•Curated and monitored social media campaign activity, providing actionable insights to help optimize channels and overall objectives.•Successfully developed monthly newsletters for key membership audiences using EMS and CRM software, whilst increasing the open rate and click-through-rate.

London, United Kingdom

• Develop strategic online and offline campaigns to increase RCS membership.• Collate, create and analyze Faculty of Dental Surgery monthly newsletters using software systems, Dotdigital and SIMS, whilst increasing membership engagement and enrolment. • Liaise with internal departments and design online and offline copy (posters, brochure, postcards, advertisements) using Adobe software. • Assist at events, provide consistent support and marketing copy (online and offline) for RCS events and conferences. • Successfully develop and manage social media and traditional marketing campaigns using company platforms, CMS Sitecore and Google Analytics. • Help to develop the launch of a new RCS magazine by designing content, curating an effective marketing plan and liaising with internal and external members to ensure maximum reach. This resulted in an increase in membership enrolment and generated membership fees.

Toronto, Canada Area

• Helped to increase brand awareness.• Successfully drove targeted traffic to company’s website and social media.• Supported business in driving new business leads and sales.• Helped to develop and communicate a consistent brand policy.• Responsible for stimulating and building customer and consumer engagement.• Developed and managed social media and traditional marketing campaigns.• Built and supported company in internal marketing planning. • Ensured monthly sale targets were exceeded through the use of strategic and creative marketing.• Responsible for taking product photography for magazines, posters and social media channels. • Contributed to developing creative and strategic ideas to help grow the business.• Helped with daily administrative tasks – had direct contact with suppliers/distributors regarding product specifications. • Managed all company invoices, purchase orders and financial reports.

Toronto, Canada Area

• Responsible for generating engaging posts for social media platforms (creative captions, hashtags and photographs).• Implemented and managed social media campaigns (develop strategic ideas and monitoring the effectiveness of online initiatives).• Coordinated and designed creative photographs of business products and showcased at events.• Engaged in online dialogue and monitored customer issues (respond to comments and follow up on feedback).• Supported business in internal marketing planning.• Created visual concepts using computer software to communicate ideas that inspire and reflect the brand.

Toronto, Ontario

• Developed and wrote press releases, pitches and news stories which garnered earned media coverage.• Generated creative and informative posts on social media to help increase The Bishop Strachan School’s online presence.• Helped in covering events, taking photographs and interviewing leads to post on the institution's online websites for prospective families.• Responsible for communicating to staff, parents, students and media contacts via face-to-face, phone and email.• Supported department in internal communications planning.

Scarborough, Ontario

• Tutored students between the ages of 4-14 years in a variety of subjects. • Assisted students with various questions and information regarding their homework.• Responsible for creating and assigning daily lessons.• Supported ESL (English Secondary Language) students with special help through visual communication, culturally unique vocabulary and personal encouragement.• Created homework help plans to encourage students to perform well.

Postgraduate Diploma, Corporate Communications And Public Relations

Bachelor Of Arts (B.A.), Cultural Anthropology And English Literature