Fátima Muñoz Peribáñez Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Responsible for the company's SEO team by driving on site search engine optimization activities at content and technical level + SEO digital PR activities with a direct impact in brand and link popularity in the FR, US, UK and Spanish markets. ►Results in the first 4 months of work:+121% SEO visibility in the FR market.+75% SEO visibility on the ES market+77% of SEO visibility in the US market.+184% SEO visibility in the GB market►Results after 1 year of… Show more Responsible for the company's SEO team by driving on site search engine optimization activities at content and technical level + SEO digital PR activities with a direct impact in brand and link popularity in the FR, US, UK and Spanish markets. ►Results in the first 4 months of work:+121% SEO visibility in the FR market.+75% SEO visibility on the ES market+77% of SEO visibility in the US market.+184% SEO visibility in the GB market►Results after 1 year of work:►In terms of MQLs, YOY:+40% MQLs in the FR market+133% MQLs in the ES market+34% MQLs in the US market+56% MQLs in the GB market►In terms of SQLs, +80% of SEO non-branded SQLs YOY (all markets):+118% SQLs in the FR market+56% SQLs in the ES market+32% SQLs in the US market+47% SQLs in the GB market►In terms of MRR, +80% of SEO non-branded MRR YOY (all markets):+70% MRR in the FR market+75% MRR in the ES market+247% MRR in the US market+127% MRR in the GB market Show less

Madrid, Community Of Madrid, Spain

Definition, development and execution of SEO strategy for 8 markets (ES, FR, IT, DE, NL, COM, PT and RU) at technical, content and outreach level, with outstanding results (+120% in organic sales compared to 2019 in specific markets) in my first 8 months since joined the company and despite national and international mobility restrictions due to the pandemic.Definition and implementation of AB testing for CRO improvements with direct impact on conversion rate (+40%… Show more Definition, development and execution of SEO strategy for 8 markets (ES, FR, IT, DE, NL, COM, PT and RU) at technical, content and outreach level, with outstanding results (+120% in organic sales compared to 2019 in specific markets) in my first 8 months since joined the company and despite national and international mobility restrictions due to the pandemic.Definition and implementation of AB testing for CRO improvements with direct impact on conversion rate (+40% YoY).Definition and implementation of product-level improvements to the platform, in collaboration with the UX team.Definition and development of a SEO Digital PR strategy for strategic markets, with direct execution in the Italian market and support to the Brand-Communication team in ES and FR.At ASO (App Store Optimization) level: I have managed to rank #1 in Google Play and Apple Store for top business queries in just few weeks, also implementing an AB testing methodology, which has led us to achieve an increase of up to +30% in installations. Show less

Madrid Area, Spain

Helping brands to boost their revenues through SEO.Among my outstanding projects, I have managed to make an online casino website market leader in SEO in only 10 months, reaching top 5 and top 10 rankings for top-strategic queries in the first six months of the project.

Madrid Area, Spain

- Responsible for SEO performance of more than 40 accounts, among which very known national and international brands are included.Managing the whole SEO team of the company.- Creation, development and implementation of new services for the company's clients such as Digital PR Service for enhancing branded mentions and backlinks in authority media, with a direct impact on SEO KPIs.

Madrid

Managing the whole SEO team of the company in different locations around Europe (Madrid, London, Paris and Munich).I define the Group's brands organic acquisition strategy and take direct hands in on page landing pages developments and traffic migrations for traffic grow through an IT team completely focused on SEO goals. I enjoy not only managing a team, but solving the daily issues and problems related to SEO such as search engines ranking demotions or penalties. In addition,… Show more Managing the whole SEO team of the company in different locations around Europe (Madrid, London, Paris and Munich).I define the Group's brands organic acquisition strategy and take direct hands in on page landing pages developments and traffic migrations for traffic grow through an IT team completely focused on SEO goals. I enjoy not only managing a team, but solving the daily issues and problems related to SEO such as search engines ranking demotions or penalties. In addition, conversion rate optimisation of landing pages is one of my main challenges, having got quite nice results over a wider variety of ab testing and multi-variant experiments. My aim is to improve the organic visibility and SEO conversion rate for the following leading brands in 23 markets and 16 different languages to increase sales in all their product categories, through the implementation of on site and off site strategies and ab testing experiments:► Rumbo (leader in Spanish and Portuguese markets)► Volagratis (leader in Italian market)► Bravofly (leader in French market)► Lastminute.com (leader in British market)► Bravoavia (leader in Russian market)► Jetcost (leader in French market)► Crocierissime (leader in Italian market)Product categories:» Flights» Hotels» Holidays» Cruises» Car rental» LifestyleFor more information about these brands, visit the link below:http://www.lastminutegroup.com/our-business/our-brands.aspxI am also in charge to protect the Group's brand queries for Online Reputation Management in Search Engines (development and coordination of strategies to implement). Show less

Madrid Area, Spain

Managing the on page and off page optimization for the different travel websitesof Bravofly Rumbo Group in several countries, reporting to the Head of SEO of theGroup.Working on product optimization for Flights, Hotels, Vacation and Cruises for 15different markets (countries and languages), across the following websites:» http://www.rumbo.es» http://www.volagratis.com» http://www.bravofly.fr» http://www.rumbo.fr» http://www.bravofly.de»… Show more Managing the on page and off page optimization for the different travel websitesof Bravofly Rumbo Group in several countries, reporting to the Head of SEO of theGroup.Working on product optimization for Flights, Hotels, Vacation and Cruises for 15different markets (countries and languages), across the following websites:» http://www.rumbo.es» http://www.volagratis.com» http://www.bravofly.fr» http://www.rumbo.fr» http://www.bravofly.de» http://www.rumbo.de» http://www.rumbo.pt» http://www.rumbo.com» http://www.bravofly.com» http://www.bravofly.pl» http://www.bravofly.se» http://www.bravofly.fi» http://www.bravofly.com.tr» http://www.rumbo.com.br» http://www.bravofly.ro» http://www.bravofly.no» http://www.bravofly.hu» http://www.bravofly.co.uk» http://www.bravofly.com.sg» http://www.bravofly.com.au» http://www.bravofly.co.idManaging the ORSE (Online Reputation in Search Engines) of the main brands ofthe Group with a strategy oriented to saturate the organic SERPs with corporateresults for brand-oriented searches and displacing the negative comments thatmay affect the reputation of these brands on search engines.Regarding SMO: integration with Social Media Department, developing strategiesin order to maximize the synergies between SMO and SEO and using social mediachannels for brand popularity. Show less

Madrid Area, Spain

Managing SEO, SMO, Online Reputation and Communication strategy for thefollowing websites:» http://www.casadellibro.com» http://www.dvdgo.com» http://www.ojgames.com» http://www.tiendarealmadrid.comDuring my time in Casadellibro.com, I worked in the migration of the website tothe new current platform.

Madrid Area, Spain

Internet is my lifestyle since 2008 when, as a lover of the medium, I asked for a loan and moved to Madrid to study for an interesting master on the subject.At the beginning of my love affair with online life, I worked in the SEO Department of one of the best performance marketing agencies in Spain, where I managed accounts for different relevant clients and brands of national and international scene:» http://www.edreams.es» http://www.europcar.com»… Show more Internet is my lifestyle since 2008 when, as a lover of the medium, I asked for a loan and moved to Madrid to study for an interesting master on the subject.At the beginning of my love affair with online life, I worked in the SEO Department of one of the best performance marketing agencies in Spain, where I managed accounts for different relevant clients and brands of national and international scene:» http://www.edreams.es» http://www.europcar.com» http://www.galpenergia.com» http://www.ikea.com/es» http://www.ac-hotels.com» http://www.mibebeyyo.com Show less

Madrid Area, Spain

Production of video statements for institutions and public and private companies, with direct contact with mass media:» Editing and video editing.» Coordination of recording, distribution and broadcasting of audiovisual press releases to national and regional media, both general and regional television and digital media.» Managing the company strategy in social media.

Mérida Area, Spain

As journalist, I worked on regional and national news coverage.

Mérida Area, Spain

Along 1 year, I had the opportunity to work in the Government of Extremadura Press Office, thanks to the agreement between the University of Extremadura, where I studied, and the regional Government, which hired the best records in each degree.I covered regional information: writing press releases, conferences, media monitoring and contact with mass media.

Badajoz, Spain

Chief Press Officer in Triangle Foundation of Extremadura, a national NGO for social equality for Gays and Lesbians.Events management and media relations, also as Press Officer for the Film Festival Gay and Lesbian of Extremadura.

Badajoz, Spain

Coverage, writing and production of news and information at local and regional level.

Máster En Comunicación Audiovisual Para Internet Y Nuevos Medios, Online Marketing And Communication, Masters

Licenciatura En Comunicación Audiovisual, Mass Communication/Media Studies

Degree in Communications