Fátima Muñoz Peribáñez

Fátima Muñoz Peribáñez Email and Phone Number

Head of SEO and Conversion @ Ringover
Madrid, ES
Fátima Muñoz Peribáñez's Location
Greater Madrid Metropolitan Area, Spain
Fátima Muñoz Peribáñez's Contact Details

Fátima Muñoz Peribáñez work email

Fátima Muñoz Peribáñez personal email

About Fátima Muñoz Peribáñez

Since 2009 managing successfully SEO and digital projects for leading brands nationally and internationally, focused on gambling, insurance, e-commerce, B2B, telecommunications, travel and online casino, but with widely experience in many other different sectors, reaching outstanding results. Problem solver, having faced and jumped penalties for different kind of casuistic and domains along my career. ►At B2B level, in just one year I have achieved an 80% increase in SEO non-branded revenue over the previous year for the Ringover SaaS plaform in France, Spain, the UK and US. ►At Gambling level, I have managed to make an online casino website market leader in one of the most competitive SEO niches in only 10 months, reaching top 5 and top 10 rankings for top-strategic queries in the first six months of the project. ►At Insurtech level, I have developed SEO strategies for brands such as Mutua Madrileña or Generali, leading the strategy to achieve the position #1 in Google for the strategic keyword "seguros de coche" for the first brand in the Spanish market. ►At Travel level and during my time in Lastminute.com Group, I led as Business Owner and through Agile methodologies the development and growth of SEO leader platforms (and APPs through ASO) for brands like Rumbo.es (Spanish market), Volagratis.com (Italy), Bravofly.fr (France), lastminute.com (United Kingdom, France and Germany) or Jetcost.com (with presence in 40 countries), among others, leading a fantastic team of more than 10 people.►Prior to lastminute.com, I managed SEO and Online Reputation strategies for popular domains in the Spanish market like: Casadellibro.com, Ikea.com, eDreams.es, Europcar.es or Galpenergia.com►With a communications degree and background, I'm passionate about all the areas of online communication and how brands can squeeze their business opportunities online.Out of curiosity: I love tattoos, sports, aeronautics and playing piano.Would you like to know more about my projects and me? Please, ping me on ► fatima.peribanez@gmail.com

Fátima Muñoz Peribáñez's Current Company Details
Ringover

Ringover

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Head of SEO and Conversion
Madrid, ES
Website:
ringover.com
Employees:
405
Fátima Muñoz Peribáñez Work Experience Details
  • Ringover
    Head Of Seo And Conversion
    Ringover
    Madrid, Es
  • Ringover
    Head Of Seo & Conversion
    Ringover Oct 2022 - Present
    Madrid, Community Of Madrid, Spain
    Responsible for the company's SEO team by driving on site search engine optimization activities at content and technical level + SEO digital PR activities with a direct impact in brand and link popularity in the FR, US, UK and Spanish markets. ►Results in the first 4 months of work:+121% SEO visibility in the FR market.+75% SEO visibility on the ES market+77% of SEO visibility in the US market.+184% SEO visibility in the GB market►Results after 1 year of… Show more Responsible for the company's SEO team by driving on site search engine optimization activities at content and technical level + SEO digital PR activities with a direct impact in brand and link popularity in the FR, US, UK and Spanish markets. ►Results in the first 4 months of work:+121% SEO visibility in the FR market.+75% SEO visibility on the ES market+77% of SEO visibility in the US market.+184% SEO visibility in the GB market►Results after 1 year of work:►In terms of MQLs, YOY:+40% MQLs in the FR market+133% MQLs in the ES market+34% MQLs in the US market+56% MQLs in the GB market►In terms of SQLs, +80% of SEO non-branded SQLs YOY (all markets):+118% SQLs in the FR market+56% SQLs in the ES market+32% SQLs in the US market+47% SQLs in the GB market►In terms of MRR, +80% of SEO non-branded MRR YOY (all markets):+70% MRR in the FR market+75% MRR in the ES market+247% MRR in the US market+127% MRR in the GB market Show less
  • Parclick
    Head Of Seo
    Parclick Nov 2020 - Sep 2022
    Madrid, Community Of Madrid, Spain
    Definition, development and execution of SEO strategy for 8 markets (ES, FR, IT, DE, NL, COM, PT and RU) at technical, content and outreach level, with outstanding results (+120% in organic sales compared to 2019 in specific markets) in my first 8 months since joined the company and despite national and international mobility restrictions due to the pandemic.Definition and implementation of AB testing for CRO improvements with direct impact on conversion rate (+40%… Show more Definition, development and execution of SEO strategy for 8 markets (ES, FR, IT, DE, NL, COM, PT and RU) at technical, content and outreach level, with outstanding results (+120% in organic sales compared to 2019 in specific markets) in my first 8 months since joined the company and despite national and international mobility restrictions due to the pandemic.Definition and implementation of AB testing for CRO improvements with direct impact on conversion rate (+40% YoY).Definition and implementation of product-level improvements to the platform, in collaboration with the UX team.Definition and development of a SEO Digital PR strategy for strategic markets, with direct execution in the Italian market and support to the Brand-Communication team in ES and FR.At ASO (App Store Optimization) level: I have managed to rank #1 in Google Play and Apple Store for top business queries in just few weeks, also implementing an AB testing methodology, which has led us to achieve an increase of up to +30% in installations. Show less
  • Self-Employed
    Search Engine Optimization Consultant
    Self-Employed Jun 2019 - Nov 2020
    Madrid Area, Spain
    Helping brands to boost their revenues through SEO.Among my outstanding projects, I have managed to make an online casino website market leader in SEO in only 10 months, reaching top 5 and top 10 rankings for top-strategic queries in the first six months of the project.
  • Improove Inc.
    Head Of Consulting-Seo
    Improove Inc. May 2018 - May 2019
    Madrid Area, Spain
    - Responsible for SEO performance of more than 40 accounts, among which very known national and international brands are included.Managing the whole SEO team of the company.- Creation, development and implementation of new services for the company's clients such as Digital PR Service for enhancing branded mentions and backlinks in authority media, with a direct impact on SEO KPIs.
  • Lastminute.Com
    Group Head Of Seo
    Lastminute.Com Jan 2016 - Apr 2018
    Madrid
    Managing the whole SEO team of the company in different locations around Europe (Madrid, London, Paris and Munich).I define the Group's brands organic acquisition strategy and take direct hands in on page landing pages developments and traffic migrations for traffic grow through an IT team completely focused on SEO goals. I enjoy not only managing a team, but solving the daily issues and problems related to SEO such as search engines ranking demotions or penalties. In addition,… Show more Managing the whole SEO team of the company in different locations around Europe (Madrid, London, Paris and Munich).I define the Group's brands organic acquisition strategy and take direct hands in on page landing pages developments and traffic migrations for traffic grow through an IT team completely focused on SEO goals. I enjoy not only managing a team, but solving the daily issues and problems related to SEO such as search engines ranking demotions or penalties. In addition, conversion rate optimisation of landing pages is one of my main challenges, having got quite nice results over a wider variety of ab testing and multi-variant experiments. My aim is to improve the organic visibility and SEO conversion rate for the following leading brands in 23 markets and 16 different languages to increase sales in all their product categories, through the implementation of on site and off site strategies and ab testing experiments:► Rumbo (leader in Spanish and Portuguese markets)► Volagratis (leader in Italian market)► Bravofly (leader in French market)► Lastminute.com (leader in British market)► Bravoavia (leader in Russian market)► Jetcost (leader in French market)► Crocierissime (leader in Italian market)Product categories:» Flights» Hotels» Holidays» Cruises» Car rental» LifestyleFor more information about these brands, visit the link below:http://www.lastminutegroup.com/our-business/our-brands.aspxI am also in charge to protect the Group's brand queries for Online Reputation Management in Search Engines (development and coordination of strategies to implement). Show less
  • Bravofly Rumbo Group
    Seo Manager At Bravofly Rumbo Group. Linkbuilding, Web Analytics, Orm And Smo Specialist
    Bravofly Rumbo Group Jan 2012 - Jan 2016
    Madrid Area, Spain
    Managing the on page and off page optimization for the different travel websitesof Bravofly Rumbo Group in several countries, reporting to the Head of SEO of theGroup.Working on product optimization for Flights, Hotels, Vacation and Cruises for 15different markets (countries and languages), across the following websites:» http://www.rumbo.es» http://www.volagratis.com» http://www.bravofly.fr» http://www.rumbo.fr» http://www.bravofly.de»… Show more Managing the on page and off page optimization for the different travel websitesof Bravofly Rumbo Group in several countries, reporting to the Head of SEO of theGroup.Working on product optimization for Flights, Hotels, Vacation and Cruises for 15different markets (countries and languages), across the following websites:» http://www.rumbo.es» http://www.volagratis.com» http://www.bravofly.fr» http://www.rumbo.fr» http://www.bravofly.de» http://www.rumbo.de» http://www.rumbo.pt» http://www.rumbo.com» http://www.bravofly.com» http://www.bravofly.pl» http://www.bravofly.se» http://www.bravofly.fi» http://www.bravofly.com.tr» http://www.rumbo.com.br» http://www.bravofly.ro» http://www.bravofly.no» http://www.bravofly.hu» http://www.bravofly.co.uk» http://www.bravofly.com.sg» http://www.bravofly.com.au» http://www.bravofly.co.idManaging the ORSE (Online Reputation in Search Engines) of the main brands ofthe Group with a strategy oriented to saturate the organic SERPs with corporateresults for brand-oriented searches and displacing the negative comments thatmay affect the reputation of these brands on search engines.Regarding SMO: integration with Social Media Department, developing strategiesin order to maximize the synergies between SMO and SEO and using social mediachannels for brand popularity. Show less
  • Casadellibro.Com
    Seo & Smo Specialist
    Casadellibro.Com Apr 2011 - Jan 2012
    Madrid Area, Spain
    Managing SEO, SMO, Online Reputation and Communication strategy for thefollowing websites:» http://www.casadellibro.com» http://www.dvdgo.com» http://www.ojgames.com» http://www.tiendarealmadrid.comDuring my time in Casadellibro.com, I worked in the migration of the website tothe new current platform.
  • T2O Media
    Seo, Online Communication, Linkbuilding, Smo And Online Reputation Management
    T2O Media Jul 2009 - Apr 2011
    Madrid Area, Spain
    Internet is my lifestyle since 2008 when, as a lover of the medium, I asked for a loan and moved to Madrid to study for an interesting master on the subject.At the beginning of my love affair with online life, I worked in the SEO Department of one of the best performance marketing agencies in Spain, where I managed accounts for different relevant clients and brands of national and international scene:» http://www.edreams.es» http://www.europcar.com»… Show more Internet is my lifestyle since 2008 when, as a lover of the medium, I asked for a loan and moved to Madrid to study for an interesting master on the subject.At the beginning of my love affair with online life, I worked in the SEO Department of one of the best performance marketing agencies in Spain, where I managed accounts for different relevant clients and brands of national and international scene:» http://www.edreams.es» http://www.europcar.com» http://www.galpenergia.com» http://www.ikea.com/es» http://www.ac-hotels.com» http://www.mibebeyyo.com Show less
  • Vnews
    Producer Assistant
    Vnews Nov 2008 - Jun 2009
    Madrid Area, Spain
    Production of video statements for institutions and public and private companies, with direct contact with mass media:» Editing and video editing.» Coordination of recording, distribution and broadcasting of audiovisual press releases to national and regional media, both general and regional television and digital media.» Managing the company strategy in social media.
  • Europa Press
    Journalist
    Europa Press Feb 2008 - Apr 2008
    Mérida Area, Spain
    As journalist, I worked on regional and national news coverage.
  • Junta De Extremadura
    Journalist For Extremadura Government Press Office
    Junta De Extremadura Jan 2007 - Dec 2007
    Mérida Area, Spain
    Along 1 year, I had the opportunity to work in the Government of Extremadura Press Office, thanks to the agreement between the University of Extremadura, where I studied, and the regional Government, which hired the best records in each degree.I covered regional information: writing press releases, conferences, media monitoring and contact with mass media.
  • Fundación Triángulo Extremadura
    Journalist
    Fundación Triángulo Extremadura Oct 2006 - Dec 2006
    Badajoz, Spain
    Chief Press Officer in Triangle Foundation of Extremadura, a national NGO for social equality for Gays and Lesbians.Events management and media relations, also as Press Officer for the Film Festival Gay and Lesbian of Extremadura.
  • El Periódico Extremadura (Grupo Zeta)
    Journalist
    El Periódico Extremadura (Grupo Zeta) Jul 2006 - Aug 2006
    Badajoz, Spain
    Coverage, writing and production of news and information at local and regional level.

Fátima Muñoz Peribáñez Skills

Seo Smo Link Building Social Media Online Reputation Management Organic Search Web 2.0 Search Analysis Google Analytics Community Management E Commerce Social Media Marketing Web Analytics Analytics Sem Google Webmaster Tools Digital Marketing Web Marketing Conversion Optimization Google Adwords Online Advertising Online Marketing Search Engine Optimization Social Media Optimization

Fátima Muñoz Peribáñez Education Details

Frequently Asked Questions about Fátima Muñoz Peribáñez

What company does Fátima Muñoz Peribáñez work for?

Fátima Muñoz Peribáñez works for Ringover

What is Fátima Muñoz Peribáñez's role at the current company?

Fátima Muñoz Peribáñez's current role is Head of SEO and Conversion.

What is Fátima Muñoz Peribáñez's email address?

Fátima Muñoz Peribáñez's email address is fa****@****ail.com

What schools did Fátima Muñoz Peribáñez attend?

Fátima Muñoz Peribáñez attended Universidad San Pablo-Ceu, Universidad De Extremadura.

What are some of Fátima Muñoz Peribáñez's interests?

Fátima Muñoz Peribáñez has interest in Children, Internet And New Media And Technologies, Civil Rights And Social Action, Politics, Education, Human Rights, All About Sport.

What skills is Fátima Muñoz Peribáñez known for?

Fátima Muñoz Peribáñez has skills like Seo, Smo, Link Building, Social Media, Online Reputation Management, Organic Search, Web 2.0, Search Analysis, Google Analytics, Community Management, E Commerce, Social Media Marketing.

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