Fatimata Sam Email & Phone Number

New York, NY, US

New York, United States

New York, United States

New York, United States

• Primary account manager for Google and YouTube clients, fostering strong client relationships, leading digital marketing initiatives, expanding project scopes, and integrating data-driven strategies to exceed marketing.
• Managing a $3 million annual budget across various client accounts and stakeholders, including business intelligence, social strategy, campaigns, media planning, content development, production, and influencer marketing.
• Leading cross-functional teams of 15+ analysts, social strategists, and creatives to innovate digital marketing strategies, fostering collaboration and seamless execution of campaigns, digital content, and reports.
• Delivered a 40% boost in client engagement metrics and a 30% rise in satisfaction scores by leveraging actionable insights from data analytics, enhancing decision-making, and refining marketing strategies.
• Guiding teams in interpreting data, conducting in-depth analysis, and developing KPI-driven strategies to optimize performance across various platforms, including social media and landing pages.
• Effectively overseeing the simultaneous execution of multiple projects from intake and briefing to completion, ensuring timely delivery within scope and budget.

New York, United States

• Managing client relationships as the primary contact for integrated marketing activations and campaigns, guiding data-driven marketing strategies informed by analytics, marketing trends, and social insights within the.
• Overseeing social activations across the portfolio of business, managing internal communications, directing workstreams, and ensuring seamless completion of deliverables.
• Collaborating with internal teams (Creative Strategy, Analytics, Experiential, Talent) to execute campaigns and initiatives that meet the brand’s desired Key Performance Indicators across paid and organic media, social.
• Partnering with project managers to create scopes and track budgets, deliverables, and progress against timelines.

• Ideated, planned, and executed organic/paid media campaigns for over 30 brands including Giuseppe Zanotti, Mac Cosmetics, and Laura Mercier.
• Managed direct client communication and brand collaborations for over 150K worth of influencer deals.
• Identified and connected talent with brands to help achieve desired brand KPI's based on social insights and relevancy.
• Developed trend reports, media audits, and assessments of client’s current social/digital platforms to drive key performance and optimization.

Financial District

• Recruited, on-boarded, and managed summer internship program consisting of ten interns and ten managers.
• Keeper of all employee operations data for payroll, benefits, employee information, and e-documents to keep the departments operations on track.
• Responsible for onboarding new hires, coordinating orientation and communicating first day logistics with external departments and managers.
• Responsible for coordinating and communicating any employee changes regarding new hires, promotions, raises, and terminations to finance, IT, and office services.

Goldstein

• Oversaw 140 general student employees and 13 student supervisors, managing day-to-day tasks and responsibilities.
• Responsible for recruiting, hiring, scheduling, and training students and supervisors.
• Facilitated monthly meetings with student supervisors, completed and processed weekly payroll, managed work projects and student affairs.
• Coordinated communication between student employees and management and mediated student conflict.

Bachelor Of Arts - Ba

Bachelor'S Degree, International Relations And Affairs