Fatin Elyana Amir Zaki Email & Phone Number

Bandar Baru Bangi, My

Malaysia

• Strategized and executed cross-platform digital marketing campaigns aligned with APAC business goals.• Managed social media presence and content calendar (Instagram, TikTok, Facebook) to grow engagement and brand visibility.• Designed digital assets for social media and PPC campaigns.• Created ad copy, emails, and social content for lead generation and event marketing.• Planned and monitored online advertising campaigns on Google Ads and Facebook.• Optimized PPC campaigns, focusing on keywords, ad copies, and promotion assets, collaborating with UK HQ teams by campaign.• Conducted WhatsApp marketing blasts.• Developed influencer collaboration and partnerships.• Leveraged tools like HubSpot and ClickUp for performance tracking and task management.• Provided detailed internal performance reports with actionable insights for ongoing digital strategies• Prepared and disseminated online promotional emails, manual and transactional.• Manage and optimized event landing page and registration form.• Supporting digital & event operation in APAC region.

Kajang, Selangor

• Planned and executed social media content calendars, driving increased engagement and follower growth.• Developed creative content (graphics, videos, animations) to boost brand awareness across platforms in collaboration with designers.• Led TikTok strategy for four brands, enhancing online presence with targeted video concepts and planning.• Managed marketing campaigns for two brands, increasing both online engagement and in-store sales.• Handled social media accounts and ad buying on Facebook, aligning visual elements with brand identity.• Analyzed social media and Google Analytics data to optimize digital sales and website traffic.• Monitored customer communication tools (SMS, notifications, referrals) to strengthen CRM efforts.• Managed and updated company e-commerce websites to ensure optimal performance and usability.• Worked closely with sales and marketing teams to implement integrated campaigns that drove business growth.• Collaborated with media agencies, KOL and suppliers to secure successful partnerships and campaigns.• Delivered regular performance reports featuring marketing analytics to guide strategy execution.

Kajang, Selangor

• Pioneered data reporting and analysis for digital marketing initiatives to support business objectives.• Execute and implement digital marketing strategies to strengthen brand presence.• Formulated strategies to enhance customer engagement through lasting digital connections.• Managed the company’s social media presence and optimized online ads (Google Ads, Facebook) to boost brand awareness.• Actively involved in SEO efforts (keyword optimization, image optimization) to improve search rankings.• Collaborated with designers to create visuals for social media and enhance UX/UI for websites.• Measured digital marketing performance using analytics tools like Google Analytics.• Managed partnerships with social media agencies and vendors, overseeing digital platform operations (website, social media, inquiries, comments, reviews).• Supported promotion of loyalty programs and initiatives, ensuring consistent digital branding.• Developed a new online health screening appointment webpage, generating additional revenue.• Designed corporate and community vouchers for hospital initiatives.• Organized events and hospital activities, reporting directly to the CEO.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Managed warm and cold leads using Pipedrive CRM.• Liaised with consultants to assist with client inquiries and sales opportunities.• Handled incoming calls and email inquiries from job seekers and corporate clients.• Conducted company verification calls and created sales leads for consultants.• Updated and maintained data backend daily.• Conducted client profile and job posting quality control (QC).• Reviewed, formatted, and labeled resumes using AI tools.• Managed Tawk.To chat box inquiries.

Selangor, Malaysia

• Partnered with clients across various industries to develop tailored digital content strategies and visual assets.• Conceptualized and executed multimedia campaigns, including social media graphics, promotional videos, and branded visuals on a project basis.• Managed social media and digital content to ensure brand consistency.• Coordinated projects from ideation to delivery, ensuring deadlines were met and client expectations exceeded.• Worked closely with clients for revisions and feedback to achieve optimal outcomes, ensuring client satisfaction.

Bachelor Of Business Administration (Hons.) - Bba, E-Commerce/Electronic Commerce

• Experience E-Commerce site web development process and transaction. • Experience in handling transaction and logistic related.

Diploma In Communication And Media Studies, Mass Communication/Media Studies

Activities and Societies: Media and PR for Majlis Ramadhan Bersama Anak Yatim & Fakir Miskin (MARYAM), Malacca• Experience basic.