Fatin Baharuddin Email & Phone Number

Contributing to the digital transformation of Mercedes-Benz Mobility in Africa and Asia Pacific. Supporting the development and implementation of innovative omnichannel solutions to enhance customer experience and drive business growth.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

With the Core (Platform) team building tech that helps customers to have seamless buy-and-sell journey on Carsome.Key Achievements:1. Led Car Library integration which contributed to listing automation efficiency from 4 to 2 weeks, establishing a seamless system for real-time updates, and optimizing processes for operational efficiency.2. Pioneered the development of Appointment Booking System, shaping MVP and feature concepts through user and stakeholder collaboration, shortening POC delivery time from 3 months to just 1 month. Applied persona maps, CJM, and user interviews to optimize team-level product backlog management.3. Led the centralization of all Carsome properties within a unified database, preparing the platform for seamless integration with other available platforms at Carsome.

📝Achieved 50k views in 2 days for video that was scripted📝Researching and writing articles twice per week regarding Finance & Automotive topic covering both Malay & English language📝Maintaining strict deadlines without sacrificing quality of content.

Federal Territory Of Kuala Lumpur, Malaysia

Currently leading the Coca-Cola Company digital expansion and the digital readiness of B2B E-commerce platform across Malaysia. | WABI Project🎈Lead the WABI2B (B2B e-Commerce platform) roll-out and responsible on coordinating stakeholders between sales team, app team & distributors.🎈Lead the B2B Loyalty Program that is expected to save 10% of the company's spending compared to the previous program.🎈Mapped out the business need and process to build integration between systems.🎈Assisted the developer on new initiatives for the enhancement of the app.🎈Responsible in trainings for retail distributors on the app.🎈Prepared daily & monthly report on progress and expansion plans for the management team🎈Resolved issues and bug fixes together with the app developer team. 🎈Responsible on monthly product update & promotion in the app.🎈Ensured that monthly incentives are paid out accordingly to sales team.Within 3 months of working with the team, the small team of mine get recognized and we received the CEO Award that is held quarterly. 🚀Achieved 21% of market share by expanding in 3 regions in Malaysia while maintaining 150% Active outlets of the market share. 🚀Exceeded all monthly targets set for the team from Aug to Dec 2021 🚀Initiated on having an E-commerce blueprint for upcoming markets future references🚀Displayed leadership skills by conducting training and coaching sessions with internal and external stakeholders.🚀Created a positive impact through improving the app for better experience for retailers & distributors.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Talent Capital Venture Building based in Malaysia focused on assisting talents and businesses to strive through digitalization⭐Sourced potential candidates through online platforms and assess candidates' information aligned with the company's values and goals.⭐Planned an apprenticeship program for talents to experience real-world experience and being guided by mentors throughout the whole program.⭐Maintained the interaction and engagement of the community with activities and topics that are relevant to the market.

Kuala Lumpur, Malaysia

I am currently supporting IKEA expansion and the digital readiness of IKEA biggest store worldwide by building up an E-commerce platform for IKEA Philippines and it is to be launched, a few months early than the store to encounter challenges due to COVID pandemic. Agile SCRUM methods were successfully implemented in the team throughout the project.🚀Lead the Customer Order Fulfilment (COF) process flow functions, both store & digital team; Generated happy flow & sad flow that goes across 5 floors of the store.🚀Coordinate local & external global stakeholders throughout 6 countries for the E-Commerce setup and acted as a point of contact for E-Commerce Philippines.🚀Lead the UAT & End-to-End Testing setup to ensure live systems are accurate and as expected for IKEA Philippines E-commerce🚀Responsible for E-commerce local regulation compliance and business localization for the Philippines market.🚀Assist in the development and implementation of vendor business requirements in the SEO procurement process.🚀Coordinate deadlines & timelines with working across teams to ensure all teams are properly sourced.🚀Spearhead regular review with teams across functions to drive project efficiency and encourage information sharing.

Kuala Lumpur, Malaysia

Content Lead🌠Conceptualized, imitated and implemented companies' social media strategy.🌠Identify influencers and partnerships, and establish key relationships that convert into meaningful coverage for Marcella & Co.🌠Engaged with beauty influencers for monthly account takeovers to maintain engagement and channel growth. 🌠Work along with Graphic Designers to design editorial strategy and content calendar, including themes, campaigns and promotions. Social Media Marketing🌠Managed Instagram and Facebook advertisement account.🌠Monitored online buzz to guide campaign maintenance strategies and assesseffectiveness.🌠Aligned product descriptions with SEO strategy, writing all copy for new productofferings.Managed Events🌠Coordinated a mini launch and a press conference for the brand including developingand managing budgets, negotiating with the vendors and securing press media, make upartists and social media influencers attendance.🌠Heavily involved in scouting for local bazaars to participate in, from emailing potentialbazaars to setting up booths.Business Development🌠Responsible in searching and building relationships for collaborations. 🌠Responsible for daily orders via Whatsapp and website as well as assuring stocks are upto date at our vendors.🌠Conducted financial transactions with customers, calculated and record inventory.🌠Sourced and identified manufacturers and printers.🌠Heavily involved in scouting for local bazaars to participate in, from emailing potentialbazaars to setting up booths.🌠Prepared account reports for management on a monthly and adhoc basis.

Petaling Jaya

Gained engineering project management experience, assisting engineers and industrial designers in developing project scopes, budgets and schedules for custom solutions engineering initiatives.Project Contributions:- Assisted in the preparation of prototypes for testing and evaluation prior to development .- Worked collaboratively with internal and external teams to ensure successful project outcomes.- Create 3D CAD models and drawings for both parts and assemblies. - Facilitated weekly meetings and project documentations.

• Tested and improved the performance of advance lithium battery under supervision of Dr. Youngsik Kim• Designed an optical diagnostic system for Wave Rotor Constant Volume Combustor under supervision of Dr. Razi Nalim and Dr Manikanda K Rajagopal• Re-engineered a snowmobile by converting it to an electric powered snowmobile for a zero-emission vehicle under supervision of Michael Golub• Presented poster at Center of Research and Learning IUPUI Poster Symposium Fall 2014• Completed a course in Engineering Responsible Conduct of Research (RCR)

Kuala Lumpur, Malaysia

• Predicted the downtime and lifetime of components and machines for all 37 terminals around Malaysia (fuel terminals, LPG terminals and aviation terminals)• Experienced on reliability engineering and SAP software• Coordinated activities with other departments including meetings and weekly activities

Bachelor Of Science (Bs), Mechanical Engineering

Activities and Societies: Society of Women Engineer, International Club, Asian Student Union, SAE, Malaysia Student Association• Minor.

American Degree Transfer Program

Science, First-Class Honours