• Strategized the product positioning and redesigned the brand identity along with product and communication approach with a brand new visual signature conforming to the new brand identity.• Developed the website structure and led the UI redesign for the product while accounting for SEO and product positioning to get the product market-ready for both Bangladesh and global audience bases.• Led the lead generation strategy for the local & US market for the SAAS product. Efforts yeilded 250% increase in website traffic & 200% growth in trial initiation.

• Reengineered business processes to increase inter & intra team effeciencies while setting up standards of procedure for all related business development & client success related organisational processes.• Restructured the business development and client success teams to reorient the organisation to increase client acquisition and client retention rates & costs.• Increased new client acquisition by 125% MOM and revenue generated by 150% MOM in July, 2024.

• Successfully acquired and executed projects for clients including British Council, Unilever BD, Grameenphone BD, Renata BD, HSBC BD, GoB Ministry of Power, Energy & Mineral Resources, Bangladesh Investment Development Authority (BIDA), UNDP, International Labor Organization, and Plan International BD.• Directed media and communications strategies for clients, actively involved in content selection, production, and reporting for multimedia campaigns, ensuring optimal outcomes and proposing future strategies.• Led acquisition and delivery of the 'National Awareness Campaign Project 2023' for the International Labor Organization, collaborating with six government agencies to promote digital literacy through various channels.• Developed digital media buying plans for clients, executing campaigns on platforms like Facebook, Google, and LinkedIn, driving positive ROI and meeting diverse client-defined KPIs.

• Conducted brand research to build a brand architecture to build a challenger identity of being the first super app of Bangladesh to the brand, establishing the brand image among all the key stakeholders• Strategized & developed automated customer journeys - by defining circumstantial logic sets based on user data and actions that impacted the revenue generated from over 600k+ users of the Super App• Worked with the analytics team to develop customer retention strategies using real-time usage data on a daily basis to meet the daily sales targets for the Shohoz Food vertical• Managed the marketing team on a daily activity basis, organizing and structuring the marketing content production process using digital project & pipeline management tools to increase inter and intra-team efficiency• Led and managed all digital marketing activities to generate sales which directly impacted the company’s daily target revenue metrics and the long-term investment potential of the start-up• Planned and executed brand campaigns for the Shohoz Food vertical to reach over 5 million potential consumers on social channels for the first time, which generated previously untapped consumer funnels through massive engagement - generating 125% sales growth for the quarter

• Directly worked with the top management in driving quarterly and yearly marketing and company objectives and planned execution, budget and reporting mechanics• Launched multiple content marketing campaigns, in collaboration with the local musician community, which generated word of mouth among the target audience and established a community presence among the key stakeholders in the local market, reaching over 5 million people in Bangladesh and abroad• Led the UIUX redesign project of the initially released MVP with the aim to increase user retention of the 100k+ users of the Imagine Radio app• Developed & managed the marketing team on a daily activity basis, organizing and structuring the marketing content production process using digital management tools to increase inter and intra-team efficiency• Developed strategy and presentations with the business development team to foster relationships with potential advertisers, securing clients as advertisers and partners to generate revenue for the company and had long term investment impact - leading to the first client onboarding for the start-up

• Developed the brand alongside the founding CEO, developing the essential brand artifacts including the logo for the app.• Strategized the product Go-To-Market approach, executing the campaign collaborating with the top 7 musicians in the country, utilizing their social profiles to gain 6M+ cumulative reach with 6% social engagement rate• Directly worked with the top management in driving quarterly and yearly marketing and company objectives and planned execution, budget and reporting mechanics• Led the user acquisition of the first 100k users which established the brand in the community and had a direct impact on the company valuation and potential investment opportunities of the start-up• Managed the marketing team on a daily activity basis, organizing and structuring the marketing content production process using modern management tools to increase inter and intra-team efficiency

• Strategized, planned and designed pitch decks to secure new clients for the company to drive revenue • Managed two key client accounts-s LafargeHolcim Bangladesh & Suzuki Bangladesh – planned campaign and social media content and executed the campaigns leading the creative team at the company• Managed the creative team on a daily activity basis, organizing and structuring the marketing content production process using modern management tools to increase inter and intra-team efficiency

Worked on multiple pitch projects for client acquisition while organized and designed different social media contents for multiple client brands of Mindscape Communications, such as LafargeHolcim Bangladesh & BAT Bangladesh

Organized and designed different social media contents for multiple client brands of Analyzen Bangladesh, such as Tonic, EasyNet of Grameenphone Bangladesh

Coordinated multiple ongoing projects such as Social Enterprise Day 2016 in Chattogram