Fatma Arkin Email & Phone Number

München, Bayern, Deutschland

***Spearheaded the development and implementation of a cohesive corporate design, significantly enhancing brand consistency across all touchpoints.***Designed and launched a new company website and established a strategic social media presence, increasing brand visibility and customer engagement.***Developed targeted marketing strategies through detailed market and competitor analysis, driving brand positioning and growth.***Fostered a strong market presence by creating impactful B2B sales materials

München, Bayern, Deutschland

We consult and support our clients from strategy development to the continuous delivery of finalized IT products and services. We ensure seamless integration at all levels: from the requirements of strategic top management to the implementation and rollout of digital products.Our clients include global corporations and international mid-sized companies, primarily from sectors such as retail, automotive, insurance, education, energy, and sustainability.With over 50 employees in the core marenas team and 4,000 software specialists from our partners, along with specialized consultants and experts, we currently manage an annual total project volume of over €1.7 billion.www.marenas-consulting.com

München Und Umgebung, Deutschland

***Coordinated global marketing initiatives across 33 markets, contributing to a cohesive brand experience and improved customer perception of MINI.***Collaborated with central marketing teams to develop and implement a content management system, enabling efficient distribution of marketing materials.***Organized strategic brand workshops and supported international dealer events, such as in Bilbao, Spain, fostering stronger brand alignment across markets.***Contributed to the development of global communication, naming, and CI strategies, enhancing MINI’s global brand identity and recognition.***Executed high-impact marketing campaigns with a focus on brand positioning, achieving increased brand awareness and customer engagement.***Optimized resource allocation, and maintained budget control, resulting in a streamlined workflow and improved efficiency with the development of a software.***Executed a global car launch event in Bilbao, Spain over 6 Weeks and with more than 3,000 dealers from around the globe

Munich, Germany

***Managed e-mail marketing campaigns tailored to luxury audience needs, VIP and celebrity clients***Supported CRM process optimization, improving customer relationship management and contributing to higher client satisfaction.***Managed and updated the customer database, ensuring accuracy and enabling more personalized marketing efforts.***Monitored in-store CRM initiatives and created email marketing templates, contributing to more effective customer outreach and engagement.***Organized and evaluated federal client events, providing actionable insights that enhanced future event strategies and customer experiences.

Hamburg, Germany

***Fostered a strong market presence by creating impactful B2B sales materials***Conducted in-depth product portfolio analysis to identify high-potential products, streamline offerings, and align with market demand, leading to a more efficient and profitable product range.***Led product development initiatives from concept to launch, collaborating closely with cross-functional teams to ensure market readiness and customer alignment.***Leveraged market insights and competitor analysis to shape product features and positioning, resulting in products that resonated strongly with target audiences and drove revenue growth.***Implemented data-driven decision-making processes within the product development lifecycle, optimizing resources and accelerating time-to-market for new offerings.

Mba International Business Administration, Luxury Brand Management

M.A. International Business Administration, Strategy And Innovation Management

Bachelor Of Science (B.Sc.), Business Administration/ Advertising