Fatma Betül Koç Email & Phone Number

• Performing comprehensive product analysis and providing strategic recommendationsto enhance product performance, customer satisfaction, and profitability.• Presenting findings and insights to stakeholders at various levels, including seniormanagement, to influence strategic decision-making processes.Portfolio: English Home, D&R, Eren Holding, KolektifHouse, Ayaydın Grup, TOFAŞ, Sovos etc.

• Developing and managing reports and dashboards by using Google Big Query, Spreadsheets, Looker studio, scripts, add-ons, etc. • Making weekly, monthly, and campaign period analyses for brands and sharing insights in order to exceed site interaction and e-commerce targets. • Conducting A/B tests and recommending UX Suggestions• Establishing a comprehensive understanding of the data in Google Analytics• Technical setup and management of Google Tag Manager, Google Analytics, Google Firebase, AppsFlyer etc., and similar tools• Debugging for app & web• Work closely with the SEM, SEO, programmatic, and performance marketing teams and support them on the needs of advanced reporting, long-term decision-making, and automationPortfolio: Corendon, Dominos Pizza, Maçkolik, Eren Holding, Vitra, LC Waikiki, Sovos, PMI etc.

• Planning monthly online and offline channel brand campaigns• Analyzing monthly and weekly product sales and purchase budgets• Planning the category strategy based on customer habits and company strategy indifferent countries• Preparing and realizing specific promotional campaigns and collaborations tocategories

• Regularly reporting and presenting the determined product strategy to the C level• Analyzing the global benchmark company strategy and following fashion trends forprediction of next year's strategy• Coordinating and following up the buying and planning teams in terms of thespecification of the product from the production of the product to the sales process inthe store

• Building and organizing new marketing campaigns, analyzing the campaign outcomes and reporting the results• Digitalization of campaign applications • Building CRM Project• Tracking and analyzing the performance of dealers• Planning and executing national and local advertising campaigns in accordance with the marketing strategy of the company

• Planning monthly and periodical brand campaigns • Monthly and weekly product sales and purchase budgets• Determining specific online communication strategies for the target audience• Planning and realizing specific promotional practices and collaborations to categories, managing planning and practices to increase sales