Fatma Yalçın Email & Phone Number

Istanbul, Türkiye

Istanbul, Türkiye

Istanbul, Turkey

• Leading 3+ people which includes performance marketing specialists to manage 5+ clients.• Setting up and managing campaigns across Google, Facebook, TikTok, and LinkedIn with a best practice approach.• Ad copy creation, development, testing, optimization, and personalization.• Managing daily spend through manual, automated, and machine learning-led bidoptimization, in line with targets and monthly budgets.• Monitoring and analyzing paid performance campaigns to deliver… Show more • Leading 3+ people which includes performance marketing specialists to manage 5+ clients.• Setting up and managing campaigns across Google, Facebook, TikTok, and LinkedIn with a best practice approach.• Ad copy creation, development, testing, optimization, and personalization.• Managing daily spend through manual, automated, and machine learning-led bidoptimization, in line with targets and monthly budgets.• Monitoring and analyzing paid performance campaigns to deliver rich insights toclients and drive optimization decisions.• Responsible for client reporting on a weekly, monthly, and quarterly basis andattending client calls/meetings.Clients: English Home, English Home Bulgaria, DESA, Exxe Selection, EVAM, Arsago Show less

Istanbul, Turkey

• Manage performance based performance marketing activities such as Google Ads, Facebook Ads, Ad Tech Platforms (Criteo & RTB House).• Implementation of performance marketing strategies and plans for the Turkey and Romania markets.• Plan and monitor budget, adjust bids to meet targets.• Responsible for tracking performance marketing KPI's.Clients: TatilBudur, Sinoz, Biolog, Adore Romania, Sinoz Romania, Ayaydın Group (Ipekyol, Twist, Machka), Pegaso Online University, İyi… Show more • Manage performance based performance marketing activities such as Google Ads, Facebook Ads, Ad Tech Platforms (Criteo & RTB House).• Implementation of performance marketing strategies and plans for the Turkey and Romania markets.• Plan and monitor budget, adjust bids to meet targets.• Responsible for tracking performance marketing KPI's.Clients: TatilBudur, Sinoz, Biolog, Adore Romania, Sinoz Romania, Ayaydın Group (Ipekyol, Twist, Machka), Pegaso Online University, İyi Yaşa Show less

Istanbul, Turkey

• Development and execution of growth strategies for İyi Yaşa, driving user acquisition and engagement. • Implemented successful app monetization strategies to enhance revenue streams and ensure sustainable financial growth.• Provided comprehensive oversight of the project, overseeing various aspects such as analytics, performance metrics, and marketing communications. • Orchestrated and led cross-functional teams, including Analytics, Performance, Marketing Communications, and SEO,… Show more • Development and execution of growth strategies for İyi Yaşa, driving user acquisition and engagement. • Implemented successful app monetization strategies to enhance revenue streams and ensure sustainable financial growth.• Provided comprehensive oversight of the project, overseeing various aspects such as analytics, performance metrics, and marketing communications. • Orchestrated and led cross-functional teams, including Analytics, Performance, Marketing Communications, and SEO, to align efforts towards common goals. Client: İyi Yaşa Show less

• Managing a small team of freelance copywriters for content creation process• Developing and executing short and long-term projects according to the brands' needs• Researching industry-related topics and creating content lists• Creating SEO and social media copy for brands in Turkish and English• Proofreading and editing blog and social media posts before publicationClients: Bilgener Group (Bilgener & Doing Business in Turkey), Sağlık Sepeti, Piramit Dekor

Istanbul, Turkey

• Responsible for brand marketing and re-branding process for Bilgener Group companies: Bilgener, Doing Business in Turkey, Odita and Advisa• Responsible for B2B marketing operations which include campaign management, performance and business• Responsible for content, e-mail, search engine, and social media marketing operations

Istanbul, Turkey

Mersin, Turkey

• Creating SEO articles (manage, edit, content production) in Turkish and English• Writing Turkish and English website content in insurance, media, IT technologies, social content platform• Daily content production for Metaforya.com• Researching industry-related topics (combining online sources, interviews and studies)• Writing clear marketing copy to promote products/services• Proofread and edit blog posts before publication• Prepare well-structured drafts using Content… Show more • Creating SEO articles (manage, edit, content production) in Turkish and English• Writing Turkish and English website content in insurance, media, IT technologies, social content platform• Daily content production for Metaforya.com• Researching industry-related topics (combining online sources, interviews and studies)• Writing clear marketing copy to promote products/services• Proofread and edit blog posts before publication• Prepare well-structured drafts using Content Management Systems (e.g Wordpress)Clients: icerikbulutu.com, scarletmedia.net, doingbusinessinturkey.com, dekamedia.com, turkiyedeemekliol.com, jobsinderturkei.com, metaforya.com, mayen.com Show less

• Researching industry-related topics (combining online sources, interviews and studies)• Writing clear marketing copy to promote products/services• Proofread and edit posts before publication

Remote

• Tagging/annotation of social media texts for training AI model• Process training data for machine learning project• Analyzing texts and applying cultural knowledge to identify entities

Mersin, Turkey

• Doing English-Turkish and Turkish-English translations • Proofreading and editing translationsClients: Farazi Magazine, Governor of Istanbul, UNICEF

• Run Facebook and Twitter accounts for the company• Built social media campaigns and create content for certain film projects

Bachelor'S Degree, English Language And Linguistics

Activities and Societies: Mersin University Linguistics Society • Graduated at the top of class 2019 with 3.60 GPA • Vice President.

Associate Of Arts - Aa, Communication And Media Studies

Bachelor Of Education - Bed, English Filology

• Participated in Erasmus+ Exchange Programme for Spring semester