SUNU Assurances Guinea is a subsidiary insurance company of the SUNU Group, leading panafrican group present in more than 17 African countries. As head of the Communication & Marketing Service, my role evolves around elaborating & implenating effective communication (institutianal, commerciale, internal) strategies & action plans that will improve brand visibility and awareness.Key responsibilities:• Strategy development • Creating digital & print marketing collaterals• Campaign set-up & management• Supervision of the Community Management Agency & social media mangement• Regular gathering & analysis of competitive and market intelligence• Working closely with other departments such as sales, product development, etc. to ensure brand consistency• Public Relations management • Event planning Major Achievements:• Launch of social media pages (Facebook & LinkedIn) with the elaboration of a digital strategy and monthly content planning • Implementation of an annual CSR action plan

Cohorted Communications is a hybrid communications agency. As a graphic designer during my university placement year, my role was to create still & motion graphic collaterals for their in-house platforms (including Cohorted Be You Be Beautiful, the UK’s No1 premium beauty box) and the brands they work and collaborate with such as Huda Beauty & Hayu.Key responsibilities:• Creation of digital collaterals for the various marketing operations:o Static graphic design o Animation Gifo Website elementso Video, etc.• In collaboration with the other members of the team, creation of printed materials for the various marketing operations:o Monthly catalogue, o Brochures, etc.• Project/Campaign: Hayu (online video-on-demand subscription platform) and Huda Beauty• Working with founders/CEOs and the marketing team to ensure the month's content is being created and meets the agency's needsMajor Achievements:• Design and creation of the Huda Beauty campaign promotional video• Participation in the creation of the Hayu campaign collaterals

As the first Marketing Director since the creation of Enactus Leeds, my role was to take the lead in building and leading an effective team that would foster and support the growth of Enactus Leeds. Enactus is a global non-profit organization that creates community development and social enterprise projects around the world through its network of 1700 teams in colleges and universities in 37 countries. Key Responsibilities:• Design and production of promotional material for the various marketing operations:o Static graphic design for digital platformso Prospectuso Business cards, etc.• Supervision and assistance in the creation of the website• Creation of a social media calendar• Organization of meetings with the team to discuss the marketing strategy and areas for improvement• Organisation of major events such as the Unilever Conference at the University of Leeds (November 2018)Major Achievements:• Launch of a monthly newsletter for sponsors (including Amazon, AIG, HSBC, SAP, EY, Unilever, UBS) to present the organization's actions and progress.• Design of the annual report presented to the Enactus UK regional and national competitions.