Fabiana Uckus Email & Phone Number

São Paulo, SP, BR

o Sales management based on full service, helping clients to thrive their business goals; o Owning the end-to-end commercial relationship and client satisfaction. o Experience with new business/fresh money, renewal process and daily sales operations. o Experience with transactional sales and marketing inbound campaigns to close new deals. o Responsible for.

• Part of innovation team, acting as CSM and project manager, responsible to understand in house brand’s needs, addressing across relevant teams.
• Responsible for Starbucks Brazil digital initiatives in Brazilian market, driving large scale deployments with multidisciplinary teams (product, marketing, technical, data, governance, compliance, etc.). o Focus on.
• Acted with TGI Fridays Brazil related to point of sales. POS and KDS expertise, considering operations and sites, from implementation to client delivery.
• Acted with Subway Brazil relationship, building the first local mobile application, based on coupon.
• Periodic alignment with several internal areas, working on agile model to guarantee sprints quality.
• Recurring meetings with stakeholders, being point of contact from operation til C-Level.

• People management and customer satisfaction;
• Responsible for data and insights, strategic services and business plan;
• Point of contact to drive products improvements and launches;
• Responsible for relationship with market associations and partners.

Brasil

Project management and customer relationship management for Cross Media Audience Measurement projects worldwide, with focus in Latin America, Canada and Europe, by combining TV and Digital measures.

• Responsible for demonstrating interface tools and dedicated to daily questions, trainings, business plan, analysis focused on online behaviours, client crisis management;
• Achieves 100% renewal rate within customer portfolio and contributes to 20% new business and upsells;
• Manages over 40 accounts in Latin America;
• Leads educational project for Universities, designing the educational packages jointly with marketing. Also responsible for Comscore Academy, imparting advanced trainings for Comscore users;
• Business trips to Chile, Argentina and Mexico.

• Exclusive attention to the post-sales group of Terra Portal Latin America.
• Campaign implementation, optimization, performance and tracking results.
• Creatives validation for online media and videos (website, mobile and tablet formats) and tag generation via double click tags and third parts.

Professional with 360° cross function, focused in new business and advertising.

Curso De Extensão, Project Management

Gestão estratégica de projetos

Pós-Graduação, Marketing

Certificate in marketing

English Vacation, Inglês

English vacation in New York

Graduação, Comunicação Social

Comunicação social com foco em publicidade e propaganda