Laura Faulkner Email & Phone Number

Las Vegas, Nevada, United States

Las Vegas, NV

• Oversee the development of all marketing assets across digital and offline channels, including web, mobile, email, social, and direct mail
• Collaborated with channel owners to build and measure marketing strategies that meet revenue growth goals
• Responsible for growing brand awareness through advertising and partnership marketing
• Launched two co-branded credit card products resulting in account growth and increased brand awareness
• Led public relations strategy and acted as the Bank’s brand spokesperson
• Oversee the content marketing strategy to attract and retain customers

Las Vegas, NV

• Developed and executed strategic plan for integrating digital and offline channels across HSBC’s global businesses
• Assessed each country’s existing processes and infrastructure to identify risks and opportunities while accounting for cultural and regulatory differences
• Identified and shared best practices across geographic regions to increase enterprise-wide financial benefit
• Gained substantial financial benefit by leveraging SMS as a key communication point within Brazil’s banking operations
• Launched ATM messaging within Mexico enabling bank to reach 30% of customer base unable to be contacted via other channels

Columbus, OH

• Lead marketing strategy for co-brand credit card relationships consistent with the overall company vision and client brands
• Led team responsible for delivering yearly sales goals of over $1 billion
• Increased sales 13% year over year and achieved 118% of sales goal for key clients
• Improved tender share of private label credit program by 75% through marketing and store operations efforts
• Negotiated contract extensions with strategic clients resulting in increased profitability
• Led cross functional team of eight sales and marketing professionals

Chicago, IL

• Managed relationships with multiple strategic clients
• Oversaw all aspects of the client relationship including private label credit card program launch, strategy, operations, marketing, and performance analysis
• Increased ROE of key client by 240% over 12 month period
• Negotiated contract renewals resulting in improved profitability and multi year terms

Chicago, IL & Portland, OR

• Developed marketing strategies in the areas of segmentation and targeting, direct mail effectiveness, product promotion, customer loyalty, value proposition, touch point optimization, customer lifecycle development.
• Directed internal creative team and external advertising agencies to produce marketing materials within client and bank brand standards
• Managed marketing analytics team
• Oversaw large-scale market research initiatives ($1MM+ marketing spend) including the design, execution, and interpretation of qualitative and quantitative research programs

Master Of Business Administration - Mba

Bachelor Of Science, Business Administration, Cum Laude