Content Creation: Utilized storytelling and copywriting techniques to create engaging content such as emails, social media, press releases, blogs, websites, and product descriptions. tailored to the needs of clients across real estate, healthcare, and dental industries. Designed visually appealing graphics and assets using Canva and Adobe Creative Suite. Optimized content for SEO to improve search engine visibility and audience engagement.Client Management: Collaborated closely with clients to understand project requirements, brand guidelines, and messaging objectives.Project Management: Managed multiple projects simultaneously, prioritized tasks effectively, and met deadlines in a fast-paced environment.

Email Marketing: Plan and execute targeted email campaigns, overseeing segmentation, content creation, and data analysis.Social Media Marketing: Develop and implement effective social media strategies, crafting engaging content and analyzing performance metrics.Reporting and Tracking: Monitor and analyze reports on lead generation, source, and costs, identifying areas for improvement. Report KPIs to leadership.Website Management: Contribute to website content, oversee coupon codes, and manage paid registration bookings. Design and optimize landing pages using Pardot and Instapage.Marketing Collateral: Create and distribute diverse marketing materials, leveraging Canva and Adobe Express for designs.Webinar Series Management: Coordinate guest schedules, create marketing materials, and ensure successful distribution of webinar content. Utilized Zoom for live-stream webinars.Lead Management: Assist in creating and implementing lead protocols, including data cleanup and segmentation in Salesforce and Pardot.Seminars: Plan and execute promotional activities for seminars, optimizing messaging and promotions in collaboration with the sales call center team.Campaign and Brand Management: Build and maintain brand integrity, ensuring a strong and recognizable brand presence. Ensure all marketing materials adhere to brand guidelines and maintain brand consistency. Collaborate with cross-functional teams to plan and create impactful content.Paid Ads/Partnerships: Correspond with partners for the setup, strategy, and approval of paid ad campaigns and budgets.Team Management: Supervise and manage a team - overseeing, guiding, and mentoring through each step. Contribute to team building and management within the sales call center.Relationships: Identify and establish partnerships with dental labs. Build and manage relationships with vendors, including printing shops, Salesforce reps, and ad agencies.

Live Chat: Develop Live Chat scripts and engage with visitors to drive registrations and assist with customer support.Social Media Marketing: Develop and implement effective social media strategies, crafting engaging content and analyzing performance metrics.Email Marketing: Plan and execute targeted email campaigns, overseeing segmentation, content creation, and data analysis.Website Management: Contribute to website content, oversee coupon codes, and manage paid registration bookings.Marketing Collateral: Create and distribute diverse marketing materials, leveraging Canva and Adobe Express for designs.Webinar Series Management: Coordinate guest schedules, create marketing materials, and ensure successful distribution of webinar content. Utilized Zoom for live-stream webinars.Lead Management: Enforced lead protocols and assisted with data cleanup and management.Seminars: Plan and execute promotional activities for seminars, optimizing messaging and promotions in collaboration with the seminar manager.Campaign Strategizing and Brand Messaging: Collaborate with cross-functional teams to plan and create impactful content, setting objectives and detailed plans for execution.Reporting and Tracking: Monitor and analyze reports on lead generation, source, and costs, identifying areas for improvement. Report KPIs to leadership.

Dental Sleep Medicine Education, training, and instrumentationContent Creator and Strategist | Social Media Specialist | Live Chat Specialist | Copywriter | Email marketing coordinator

• Managed new hire paperwork and employee scheduling, ensuring smooth onboarding processes and providing ongoing training for staff.• Developed and maintained client relationships, driving business growth and identifying new opportunities.• Coordinated with the sales team to create proposals, negotiate contract terms, and close new deals.• Handled company charge card transactions and managed data entry into QuickBooks, ensuring accurate accounting records.• Streamlined operational processes and improved team efficiency by implementing better workflow systems.• Analyzed operational data and generated reports to inform management decisions and enhance business development strategies.

Assisted in daily marketing operations, including coordinating schedules, managing timelines, and supporting cross-functional teams to ensure seamless campaign execution.Managed social media platforms, creating and scheduling posts to enhance brand visibility and engage target audiences.Supported branding efforts by maintaining consistency across marketing materials and collaborating on the development of brochures, flyers, and other promotional assets.Conducted market research and gathered data to track campaign performance, providing insights to optimize strategies and improve overall efficiency.