Leader of 4 teams (Market Research, Advertising and Promotion, Logistics and Sales Analytics) with 16 people and 230 MM annual pesos in budget. Respected among the industry and suppliers as innovative and always looking for new and better ways of doing things.Marketing Support Sr. Manager Jan 07-Feb 09.Advertising campaigns co-developer for amoebicides and contraceptives growing more than 20% in sales. Identification and documentation of Causal Relationships among commercial variables to increase sales in units in 10%. Market information system for Specialties and Hospitals. Providing visibility on market dynamics to support business decisions. Co-developer of Non-Retail (IMS) and Share of Voice (CPP) audits. Project leader for the strategic alliance with DHL. Distribution of promotional materials to 700 sales representatives in 22 countries. Cycle time reduction of 70%, Talent developer for marketing and sales, 10 executives in 10 years.Strategic Planning Process Owner Jan 03 – Dec 05Awarded process as J&J World Wide Benchmark. Significant improvement including collaboration among clients, suppliers, employees, doctors and competitors with a 360 vision to increase local and international competitiveness.Latin America Process Excellence Leader Jun 01 – Feb 09J&J The Signature of Quality Gold Award. Manage the Process Excellence Deployment Plan through all functional areas to lead Janssen-Cilag Mexico as the first and unique WW J&J company with the highest level of recognition.Examiner leader of Process Excellence Competitive Assessment for J&J pharmaceutical companies in Brazil, Colombia and Argentina helping them to improve competitiveness significantly in their local markets. Co-developer of J&J International Market Research protocol to support Marketing Excellence initiative. Latin America council member.

Gruma’s Bread Business Plan (concept, development and implementation of 50 MMUSD Business Plan)