Favete Encinas is the Executive Creative Director and co-founder of Rock and Roll – Santa Cruz, with 20 years of experience in the advertising industry. He is also the founder and director of the Creative School "La Escuelita de Creativos", Bolivia branch, since 2019.Throughout his career, he has received over 150 awards for creativity and strategy at international advertising festivals, including: El Ojo de Iberoamérica, FIAP, Wina, Caracol de Plata, Saniss, Luum, FEPI, Publicita, and Locoto Publicitario. He has also served as a jury member in various categories at these festivals.Starting his journey in Art Direction, he has paved his way towards strategic creativity, creating memorable and recognized campaigns for international brands such as Coca-Cola, Philip Morris, Warner Brothers Latam, Heineken, AXE, OMO, Sedal, Dove, Ri-K, Pepsico, Monster, KFC, and Starbucks.