I am a Paid Ads Aficionado with 2 years of experience in managing digital marketing campaigns for brands. I have assisted brands in research and strategy, digital campaign executions, optimization, and reporting. I understand the basic tenets of marketing which is driving innovation and growth by understanding and meeting the needs of the customers. I also understand how to leverage personalization to reach different audience segments. My analytical mindset makes it easier for me to interpret and analyze campaign data to identify trends and opportunities for improvements for future campaigns.