Lead Content And Social Media Strategist
Current* Developed a multichannel content strategy, and road map, boosting brand visibility and engagement by 20% while it aligns with brand objectives.* Researched and created a comprehensive 360° marketing plan for the Pave 2.0 campaign, which included up to 3 phases with marketing actions like surveys, case studies, street Vox pops, and a podcast series.* Coordinated and Led a team of 5 content creators, managing workflows and quality standards, resulting in a 30% increase in content output and a 200% boost in engagement.* Created and scheduled monthly content calendars that streamlined production, improving content output efficiency by 25%.* Collaborated with the marketing team to develop promotional materials like scripts, flyers, and social media videos for the annual African Teen Tech Festival (ATTF) Event.* Managed email marketing campaigns, achieving an open rate of 15% above industry standards.* Created real-time marketing content during business and school outreach events in collaboration with the counselor and partnerships team.* Identified new digital trends and tools to ensure that the brand is in front of the industry developments. * Effectively collaborated with the necessary departments (products, partnerships, Data entry, customer service, councillor, finance) to create marketing materials (articles, flyers, newsletters) and campaigns that effectively aligned with the goal of each department and the business as a whole.* Prepared and presented bi-weekly reports on marketing and social media performance.