Favour Uyonwu Email & Phone Number

Abuja, Federal Capital Territory, Ng

At Footy, where fashion meets function in the digital space, I was tasked with transforming the online shoe-shopping experience into something effortlessly engaging, visually captivating, and, above all, intuitive. It all began with deep-diving into user research, immersing myself in data, conducting interviews with real shoppers, surveys, and competitor analysis of top shoe brands. What did I discover? The often overlooked nuances of how users interact with eCommerce platforms. I uncovered frustrations, desires, and untapped opportunities that shaped the core of my design approach.I brought the eCommerce platform to life by transforming those insights into dynamic, approachable wireframes and prototypes using Figma. By using color theory with skill, I created a visual palette that not only made the interface stand out but also gently influenced users' feelings and behavior. A valuable tool in my toolbox, information hierarchy made sure that each product, filter, and call-to-action was placed precisely so that navigating was simple and intuitive. My acute eye for imagery made sure every shoe looked its best, and I skillfully combined typography and iconography to create a rhythm that led consumers through the experience while balancing aesthetics with readability.I optimized the flow from product discovery to checkout with usability as my top priority. The outcomes were evident: consumers were able to discover what they were seeking more quickly, which resulted in a dramatic increase in total engagement, a marked decrease in cart abandonment, and a reduction in bounce rates. In addition to being practical, the design had an emotional resonance that made using it enjoyable.My designs for Footy were focused on solving practical problems with every tool in my UX kit. Every element had a purpose, from iconography for simple navigation to a balanced type scheme for readability. Figma gave me the tools I needed to put everything together effectively.

During my internship, I worked on the mobile redesign of Star Track, a dedicated app for movie lovers to stay connected with their favorite actors and actresses. The core idea behind Star Track is to allow users to effortlessly track the professional portfolios of movie stars, providing a comprehensive overview of their filmography.The app’s key features include:Movie Star Search: Users can search for their favorite movie stars and instantly access their complete portfolio, listing all the movies they’ve appeared in.Personalized Watch Tracking: Users can see which movies they’ve watched from a star’s filmography and track how many of those films they've completed.Actor/Actress Ratings: The app provides an aggregated rating for each movie star based on user feedback and engagement.Fanbase Metrics: It shows the number of fans a movie star has within the app, enhancing community engagement.Upcoming Projects: Users can stay up to date with both past works and upcoming projects of their favorite stars.My design focus was on improving the user experience by enhancing navigation and ensuring that the information was clearly displayed, with an emphasis on information hierarchy and a clean, intuitive interface. I also integrated engaging visuals and interactive elements to keep the user engaged while providing a seamless flow from one feature to another.

At Beam, I led the design of their minimalistic and cutting-edge dating app from the user journey to a beautiful look, achieving an enjoyable UX. My role spanned the entire design spectrum, from doing holistic user research to identify primary pain points and delights all the way up to converting insights into wireframes and prototypes theming towards a more friendly disposition with users. This led to diving into user patterns and behaviors, with findings from interviews, surveys, and competitor analysis, driving design solution decisions at every stage.Keeping it simple with a bit of style, I helped create user-friendly solutions for mobile applications, ensuring effortless navigation through profile browsing, matching, and messaging features. To elevate engagement, I incorporated subtle micro-interactions that brought the design to life, giving users a more immersive and dynamic experience. Working closely with developers, I ensured that every design element translated smoothly into reality, ultimately increasing user satisfaction and retention.