Worked with Fortune 500 companies, Silicon Valley startups & MNCs for Digital Media Strategy, Paid Media,Influencer Outreach & Content Creation. From Initial days of managing operations, marketing, training, production, research & development to focusing just on Strategy & Client servicing later stage in the career. Increased Customer base annually by driving teams to identify new verticals & business areas. Started visiting Silicon Valley to attend Conferences to network & connect with Local Startups & Founders. Focused on Training the teams to understand new concepts, best practices & case studies from Global & Regional players. Using similar strategies to redesign Sales & Communication mix. Pitched our ways to getting Fortune 500 companies.Worked with clients in multiple time zones & different ethnicity understanding different culture & social norms.

Representing European & Chinese Brands in Pakistan such as Singing Rock, ISC Wales, Xinda for Rescue/Evac, Adventure Sports, Mountain Climbing & Roof Safety. Working with NGOs, Government, and Military Organization & Rescue Operation teams for training, sourcing & Technical assistance. Consulting DHA for Adventure Park Development in Karachi.

Visiting Faculty for Digital marketing

Worked with Local Entrepreneurs helping them to setup stores on Alibaba for exporting from Pakistan. Helped with Content creation, staff training, Photography, pricing strategy & Communication with Customers. Partnered with KCCI, SITE & Korangi association to develop training & partnership program.

Partnered with Shutterstock to work with local agencies, photographers & Content creators to add to the 200 Million+ stock on Shutterstock global stock content. Helped increase revenues by providing agencies local payment solution, Local support & assistance.

Awarded The most Inspiring Chapter Director of the Year 2014.StartupGrind is the world’s largest Startup Community. I represented the Chapter in Pakistan & helped connect the local Entrepreneur Community with Silicon Valley Startups.

Mobile Marketing Strategies, Social Media Marketing Strategies, Mobile Marketing, Social Media Marketing, Integrated Mobile Marketing and Social Media Marketing StrategiesCurrently focused on Mobile Marketing, Social Media Marketing, Mobile Marketing Strategies and Social Media Marketing Strategies focused on Business Development and Integrated Mobile Marketing and Social Media Marketing Strategies. We specialize in taking the frustration this complicated Mobile Marketing and Social Media World and simplifying it for You.Using Interactive Mobile and Social Media Marketing Strategies that include: A. What is the best Mobile and Social Media Marketing Strategy for Your Business B. How to use Mobile Marketing in Your online media marketing strategy C. Does your Web Site fit in Your Mobile Marketing and Social Media Marketing Strategy D. Mobile Marketing and Social Media Marketing Strategies for Small Business E. SEO Strategies that work for Small Business

To prepare annual and quarterly budgets and marketing plans and presentation of the same to top management.Development of marketing strategies and products to generate new business opportunities.To identify market segments, demographics and market potential of the assigned Brands.Sales Budgeting and Forecasting.A&P budgeting and monitoring of expenses.To continuously monitor product movements of the assigned Brands and conduct regular market visits to analyze brand performance.To create cost effective advertising opportunities & creativity on existing and new channels.Inter-departmental co-ordination for the planning, development and implementation of Brand Strategies.Close coordination with the creative / advertising agencies for the purposes of ensuring effective and efficient creative planning and implementation of the same.Manage media planning, buying and placement.Responsible for Market Research and providing inputs that have implications for the strategic direction and positioning of the assigned brands'.

Unilever Pakistan divested its brand Dalda, one of the biggest brands in the cooking segment in Pakistan and it got incorporated to become Dalda Foods Limited. Dalda Foods is more than PKR 20bn company with Banaspati segment holding 65% of the total sales. Dalda Banaspati is the leading brand in the banaspati category in the upper segment in Pakistan.Impact:Launched Manpasand Banaspati in the middle tier segment and it grew to become the leader in its segment with a turnover of more than PKR 5bn.Launched "Manpasand Banaspati and Cooking Oil " in the popular segment with both ATL and BTL supportConducted BTL activities for Manpasand in both Sindh and PunjabSind storming with KTN for Manpasand categoryPunjab Storming with Abrar-ul-Haq for Manpasand categoryCoordinating with MindShare for all media related activities