Responsibility for the agencies overall business development including mining for business within existing clients.

Digital & Social Media, Mobile App Development, Game Design & Development, Websites/Application Design and Development .Lead strategic development, planning and integration of overall business for the agency. Heading the client service team. Creating avenues for new business development/ Monitoring and keeping the existing business healthy and growing.

Entertainment Marketing, Retail Marketing and Mall Marketing. Heading the day to day operations, developing team, organizational and business structures. Forecasting, planning and executing business leads and sales.

Traditional above the line Advertising Leading brand communication, development and implementation. Business development, client relations, maintaining the growth, overall business performance, playing the numbers game, planning the agencies current and future business.

Looking after HBL (The largest banking network in Pakistan), Shell and Habib Oils. In addition to new business development and leading a team of account managers. Responsible for maintaing group targets, KPIs and revenue.

Handling HBL the largest banking network in Pakistan.Responsible for overseeing the entire advertising process for theBank, from client brief to concept presentations to productions to release and executions. Handiling the Corporate, Retail and International business for the client. Responsible for winning the Buzziest Brand of the Year Award 07: 1st position in the Banking and Financial Sector and 3rd over all for the bank. Key Achievements: Received the Superbrand Award on behalf of HBL 2008-09.Business Wins :Shan Foods - July 09Won the entire Shan Foods business, responsible for developing a new brand identity for Shan and recreating their entire communication for Local and International markets. Over all job description includes directing three Account Managers and looking after the overall business for HBL and Shan Foods.

Handling the top tier client portfolio for the agency :EmiratesComplete 360 advertising management for the airline Including Print, Radio, Web and OOH in Pakistan. Comprising of Regular annual tactical campaigns including F&J (First & Business Class) Offer Campaign, DSS (Dubai Summer Surprises) Campaign, Altitude News Letter, DSF (Dubai Shopping Festival) Campaign, Europe, Network and Holidays Offer Campaigns, travel agencies POS branding, Co - television branding with CNBC Pakistan. P & G Pakistan - Pantene Managing the complete advertising mix for the brand including all ATL - TV, Radio, Print, OOH and BTL activities store branding, display stands, exhibitions and other BTL marketing collateral. From client brief to concept presentations to productions to release and executions.

Job description included marketing strategy development and implementation and handling the advertising and marketing functions from execution to completion for clients like Reckitt & Benckiser : Dettol and Harpic

Responsible for developing advertisements and marketing collateral for different clients of the agency: Habib Oils, Stile Tiles, Bank Al Habib