As a Production Designer I have to oversee and manage the visual design aspects of a film production. I am responsible for creating and executing the overall look and feel of the film's sets, locations, props, and other visual elements to support the director's vision and storytelling.I work closely with the director, cinematographer, and other key members of the production team to establish the visual style and aesthetic of the film. They conduct extensive research, collaborate with the art department, and make creative decisions regarding the design elements that will enhance the storytelling and create the desired atmosphere.

As Design Consultant at Fishbowl Lahore office I provided specialized expertise and strategic guidance on design-related matters. My extensive knowledge, experience, and insights to help the agency solve design challenges, improve creative processes, and elevate the overall quality of design work.

As Design Head I have to provide overall leadership, strategic direction, and creative oversight for the agency's design department.I was responsible for:1. Managing and guiding the design team, ensuring the quality and consistency of design output across various projects.2.To collaborate closely with clients, account executives, and other department heads to understand client objectives, project requirements, and brand guidelines. I have played a key role in conceptualizing and developing creative design strategies that effectively communicate the client's message and align with their brand identity.3. To manage the design team's workflow, ensuring projects are delivered on time and meet client expectations.4. To provide guidance, feedback, and mentorship to art directors and designers, helping them grow their skills and fostering a collaborative and productive work environment.5. To participate in client presentations, pitches, and contribute to business development efforts. I have served as a representative of the agency's design capabilities and played a role in building and maintaining client relationships.

As Senior Art Directors I worked closely with account executives, and creative teams to understand the client's requirements, goals, and target audience. I developed creative concepts, taking into account the client's brand identity and messaging. My expertise in design principles, trends, and techniques allows me to guide and inspire the team in producing high-quality visual content.In addition to overseeing the creative direction, I was responsible for managing and mentoring a team of designers, and other creative professionals. I provided feedback, guidance, and support throughout the project lifecycle, ensuring that deadlines are met and the creative vision is effectively executed.

As Associate Art Director at Ogilvy - Lahore my role was to assist the Art Director in the conceptualization and execution of visual design elements for various advertising campaigns. Also I have to collaborate with copywriters, designers, and clients to develop creative concepts that align with the client's brand and objectives.I also, provide guidance and feedback to designers and other team members, ensuring that the final output meets the creative vision and brand standards.

My role as a graphic designer was to create visual content that communicates messages and ideas effectively. They combine artistic and technical skills to design and produce various types of graphics, such as logos, brochures, advertisements, and packaging.Also to collaborate with creative teams to understand the goals and requirements of the campaign or project.