Leading a customer centric and an innovative Digital transformation in Emaar Economic City focusing on creating business value through technology initiatives for the Company (Emaar), KAEC as City and Operating Assets (Two Hotels, MBSC College, TWA School, Royal Green Golf club, Laguna Escape and Oceana resort) with 6,540 plots, 3,801 vertical units , +500 rooms, +10,000 resident and over one Million visitors per year in addition to Industrial Valley with 179 tenants.We build a strategic roadmap & operation model for a unique Human-Centric Experience around people's wellbeing, delight them with innovative digital first solutions using smart technologies and data analytics that create value to all stakeholders (people and businesses) with an optimal operating model supporting / offering various business solutions, develop, operate , maintain smart city infrastructure /applications for residents, visitors and investors with below highlights:-Strategic (2+3) years IT and Smart City roadmap, which influenced EEC and KAEC's long-term strategies and concurred by Kareny team-Digital infrastructure foundation, transforming KAEC into a Digital Hub and creating new revenue streams through different initiatives (Mobily BOT, GSM Towers with Tawal, marine cable with Zain, MOUs with MCIT, STC, Salam, EDGNEX and Cinturion…) focusing on ICT infrastructure, Data Centers capacity, global connectivity hub, 5G, IOT and smart city -Facility Management Solution for City Operations, earning several valuable recognitions - Core real estate system implementation to cover various sales & lease operations.- Oracle EBS data legacy review and assessment for cloud migration -Enable data driven decision making through a single source of truth for the corporate and city analytics-We established an information and cybersecurity function, reviewed, updated policies and procedures.-Integrated digital solutions with a positive impact on the quality of life for residents, visitors, and busine

Joining as Information Technology & Digital Innovation Director at Nahdi Medical Company for an exciting journey to add BEATS to everyone Life, every day.Our Vision To be the most trusted and loved pharmacy-led retailer making a difference in the life of every GUEST we serve.https://www.nahdi.sa/en/Nahdi Medical Company is a leading chain of Saudi retail pharmacy. It manages and operates a nationwide network in cities and villages across the Kingdom, which makes it one of the most prevalent and the fastest growing companies in the region. Recently is embarking healthcare arena by opening 1st Clinic and regionally in UAE.• In this role managing IT operations, establishing digital innovation framework and leading UAE expansion setup from all aspects. I led the opening of 1st International Nahdi pharmacy in UAE and opening 1st Clinic in Saudi Arabia• We have finalized IT road map for an automated large Distribution Center will cover an Oracle cloud based warehouse management solution integrated with automated MHE built on state of art infrastructure such ,wireless , Data center and voice picking solution. • Participate in re-launch of e-commerce & Omni-channel platform to Magento & FarEye home delivery• Working with leadership team to move to a full digital environment exploring new trend in RPA , Mobility and Digital Disruption

Panda Retail Company (subsidiary of Savola) is the No.1 Grocery retailer in KSA and the Middle East, operating +350 Hyper/Super & Convenience Stores generating revenue of SR +12bn from over 134m customer transactions p.a. •Reports directly to the CEO. Full responsibility for formulating and leading the implementation of all IT functions in fulfilment of the vision and mission for Panda and in line with (Savola) Group objectives.•Executive Member of Panda’s Business Leadership and Trading Teams. Direct responsibility for managing and the performance of a large IT team (155 headcount). 3-digit SR Million CAPEX and OPEX budget management. •At a time of rapid expansion by Panda, including opening up new country markets (example: Egypt in 2015), responsible for Company-wide IT strategic development and operational delivery including the conceptualization, planning , testing and roll-out of new IT solution and architecture to meet and underpin all business requirements. •Particular focus on defining risk/ governance management strategy and ensuring the security of i) all information systems ii) Company data and iii) all technology equipment. Full continuity and disaster recovery planning in place.Selected Achievements:•In 2016 successfully launched new Customer Engagement and Loyalty program through SAS systems (web, mobile apps) capturing data to facilitate targeted promotions that within 12 months of launch acquired loyalty customers.•Led numerous in-store retail innovations (two-screen check out, self-checkout, wireless analytics, automatic scanning queue-busting/management) that improved levels of customer satisfaction and increased footfall and sales. •Undertook exhaustive research (including visits) to leading European Retailers including Tesco & Morrisons (UK) and Edeka (Germany with 26% market share) to validate Oracle retailing & corporate systems prior to entering into $multi-million engagement and strategic partnership between Panda and Oracle.

Manufacturing , FMCGJoined as Management Trainee and progressed through increasingly senior IT management roles being assigned to two divisions of Savola Foods i) United Sugar Company (USC) –No.1 producer and distributor in the Saudi sugar market and ii) Afia Foods, leading producer and distributor (across the ME region) of edible oils.•As Regional IT Executive Director (2009-2012) full responsibility for IT operations and performance in both USC and Afia Foods (combined revenues of SR 7.9bn). Reported directly to the CEO.•Previously served as Regional Senior IT Director (2007-2009) ay Afia Foods, reporting to the Senior VP for Afia Foods (Arabia and Levant – revenue of SR 2.1bn). Earlier roles IT Manager (Afia Foods: KSA and Gulf 2004-2007) and Special Applications Manager (Afia Foods: Arabia and Levant 2002-2007).Selected Achievements:•Implemented Oracle Process Manufacturing at USC (2011) and Afia (2010) – first implementations within Savola Group. •Implemented new Business Analytics Reporting in 2011 (both USC and Afia) using SAP Business Objects, based on Enterprise Data Warehousing concept. •Led Sales Force/Distributors’ Automation Standardization project (both USC and Aifa) from Casablanca to Kazakhstan –a 3 year project covering 100 distributors utilising distribution fleets of +1250 vehicles as well as for KSA distributors, prior to rolling out the project to distributors in Egypt and Iran.•At Afia led two ERP major upgrades i) Oracle E-Business Suite 11i releases and ii) Oracle E-Business Suite.•From Oracle, won two ‘Oracle Appreciation Awards’ (2011 and 2009) for Oracle implementations at both USC and Alda.•Within Savola, accorded various Awards from senior management in recognition of all-round professionalism, management skills, business acumen and technological expertise including ’Team Spirit Award’ (2011); the ‘Power of Automation Award’ (2009) and the ‘Best Performer ‘ at Afia Foods award (2006).