I am a Business Unit Head Corporate at Zapp, one of the fastest-growing online platforms for office supplies in Pakistan. With over 17 years of experience in the advertising, B2B, and e-commerce sectors, I have a proven track record of driving revenue growth, customer acquisition, and market expansion for various brands and organizations.My core competencies include developing and executing effective business strategies, identifying and capitalizing on new market opportunities, implementing innovative and impactful marketing campaigns, managing annual operating budgets, and leading cross-functional teams. At Zapp, I oversee the sales and marketing functions of the company, positioning Zapp as the premium replacement corporate supplier for anything and everything that offices need, from stationery to furniture. Under my leadership, the business unit has increased its revenue by 25% over the past year, improved its profitability, and expanded its market share. I collaborate with the executive team to develop and launch new products and services, and I empower my team of 18 members to deliver high-quality results and customer satisfaction. My mission is to make Zapp the preferred choice for office supplies in Pakistan and beyond.