Fayaz Ashraf Email & Phone Number

Vancouver, Bc, Ca

All things Growth, Customer Acquisition, Brand & Marketing. Slack.com is my playground.Technical leadership/ownership of our online properties (slack.com, slack.help, slack.blog). Site architecture & infra, content management systems + top of the funnel projects, marketing campaigns, internationalization, analytics & telemetry, experiments. The marketing tech stack. Growth & Data mindset, always.

Loud Crow Inc. is one of the most highly awarded developers and publishers of mobile apps for children (iTunes Hall of Fame, #1 Top Grossing iOS app, 9 x Editor’s Choice, 8 x Parent’s Choice Awards, 9 x Kirkus Star, 3 x Starbucks pick of the week).I joined Loud Crow as a Software Engineer, and eventually grew to lead all development efforts. I wore many hats, and my duties alternated between technical leadership, interaction design & prototyping and product management.______________________________________________________________________________As Interaction Design & Technical Director, I:• Collaborated daily with Art/Design Directors, CTO, PMs and VPs of Product & Marketing to execute on product roadmap, leading projects from concept to ship and ensuring consistency of vision, creative excellence and utmost quality/polish across all our apps.• Worked with engineering and design team leads to determine work assignments & priorities, and performed hands-on de-risking of key project elements with interactive prototypes (art + code).• Conducted regular on‐site visits with external development partners, providing training and assistance with our tools.• Worked with alumni, teaching staff and students from the Emily Carr University of Art & Design, providing mentorship and hands‐on support for their “Enhanced eBook Design & Tools” class and research projects.• Screened and interviewed applicants, and played a key role in selecting new hires and student interns.• Create the company’s onboarding & training materials for all new hires, technical and non‐technical.

As Sr. Software Engineer at Loud Crow, I:• Led the development (front end, content and middleware) of over 25 award‐winning apps for iOS and Android in 2.5 years, which have collectively seen over 10M downloads.• Played an instrumental role in transitioning the company to its new core engine, by leading the development of new tools (Python) and creating the common framework and code libraries (JavaScript) to be used across all new apps, just months after joining.• Worked closely with the CTO and senior engineering staff to define, scope and refine core engine features and improvements.• Contributed to the design and development of key software systems: audio, animation, telemetry and analytics, A/B testing, purchase flows, localization, DLC and art/memory optimization.• Provided technical leadership, hands‐on support and expertise on multiple concurrent projects.• Conducted regular team meetings, code reviews, and provided creative & technical mentorship to new hires and interns.• Maintained the company’s source control repos (Git) and continuous / nightly build systems.

Vancouver

• Lead front-end SE on an online casual MMO (Facebook) game prototype. Integrated and optimized 2D art assets. Extensive UI programming, development, FE skinning and custom component creation in ActionScript 3 / Flex 4.• Gameplay, 3d environments & systems programming in C# / Unity for a first party Xbox 360 Kinect title. Developed tools and provided training for art & game design teams to facilitate iteration and streamline workflow.• Developed several proof-of-concept feature prototypes in Unity, conducted reviews and worked with Design & QA to refine gameplay experiences.• Integration of 2D/3D art & audio assets, development of supporting software systems, acted as SE liaison between art and engineering teams.

• Created complex interactive UI components, front-end (FE) screens & backgrounds, primarily in ActionScript 2 / Flash. Developed and pitched various proof-of-concept prototypes of FE features and UI flows.• Optimized and integrated FE art assets using custom tools and scripts.• Worked with source & concept material from CBS and ESPN to build, implement and animate realistic sports broadcast HUDs and information overlays.• Worked with studio's Branding and UI teams to refine & implement portfolio-wide changes to FE visual direction, as well as enforcing new style guide across several game titles.• Coordinated development work with different departments and teams abroad (Singapore), trained and mentored junior staff.

Graphical Interface & User Experience Designer• Front-End Concept development, storyboarding, look-and-feel development and production-ready mockups (using Photoshop / Illustrator / AfterEffects / Flash) for several AAA consumer retail titles across multiple platforms (PSP, Wii, Xbox360, PS3, PC)EA Replay: Volume 2 (PSP)Madden NFL 08 (PSP & Wii)Medal of Honor: Heroes 2 (PSP & Wii)NCAA Football 09 (PSP & Wii)Grand Slam Tennis (Wii)NCAA BasketBall 2010 (Xbox 360/PS3)FIFA Online (PC)NCAA Basketball 2010 (Xbox 360/PS3)FIFA 2011 (Xbox 360/PS3)Fight Night Champion (Xbox 360/PS3)• Worked as part of a large Front-End team (15+ UI artists, 30+ FE developers), conducting group brainstorming sessions, peer reviews & mentoring.• Designed and developed internal company websites, email newsletters and various training & print materials.

Toronto, Canada Area

Mba In Design Strategy

Based in San Francisco, the MBA in Design Strategy is an unconventional, design-strategy oriented graduate business degree, with a strong.

Basc, Computer & Software Engineering

Engineering, Mathematics, Artificial Intelligence, Internet technologies and Networks, Hardware and Software systems, Digital Electronics.