SourceWeb Group is a leading full-service agency specializing in both B2B & B2C services,including company formation, business consulting, expansion, IT solutions, and customer acquisition.• Key roles:- Content strategy lead: interpret client briefs and develop tailored strategy and voice.- Activation lead: implement, test, and optimize copy to maximize its effectiveness.- Account management lead: foster strong relationships• Key strengths:- Breadth and depth of business knowledge.- Versatility to adapt quickly and effectively to new industries and client needs.• Key project:- Working in a diverse range of clients from SaaS product launches, crypto platforms, smarthome projects to businesses formation firms and more.- Specific project:o SaaS product launch: software streamlines business operations for SMEs.o Process: brand immersion, market research, SEO strategy development, copy creation,testing and optimization, results measuremento Outcome: the campaign established a pipeline of qualified leads in addition to a followup email marketing campaign to deliver insightful, actionable content that positioned theclient as a thought leader in the industry.▪ This campaign was vital due to it being the primary means of marketing

‘Solving digital comms challenges for global firms such as EY & Vodafone' Carve Consulting is a digital media agency that works with some of the world’s leading businesses. Working within a highly collaborative environment, fulfilling a variety of roles across a diverse range of campaigns. Marketing campaigns ranging from six figures budgets to more modest sums.• Key roles include: - Strategy lead: interpreting briefs, developing insights & designing bespoke strategies in relation to communications goals- Technical lead: designing and project managing tech builds as part of communications campaigns- Design lead: project managing internal & external studios in their translation of creative concepts into marketing collateral - Activation lead: implementing, optimizing & presenting campaign strategies, e.g. lead generation, community building - Account management lead: client facing from initial meeting & pitching through to campaign implementation & reporting • Key clients include:- EY, Vodafone & a range of SMEs in a variety of industries • Key marketing channels include:- Facebook paid, LinkedIn paid, custom audiences, PPC, influencer marketing

‘Successfully designing & project managing a business critical, influencer marketing product launch’ Press Loft is an influencer marketing platform which connects brands, and their products, with journalists & influencers. Clients include Made.com, B&Q and Etsy. Designing and project managing an industry-disrupting, influencer marketing product launch; I coordinated a team of UX designers, front & backend developers, customer service and marketing team to ensure a seamless, accelerated launch. Strategies & channels included:• Email marketing: - Primary tools: Mailchimp, Mandrill, Get Response• Influencer outreach: - Primary tools: Member get member scheme, Linkedin Groups, Buzzsumo, Ninja Outreach, Vuelio • Persona creation, customer journey mapping, client on-boarding & assessment of conversion points:- Primary tools: UX tools, intercom • Tailored marketing: uploading email lists to platforms for precise, no waste marketing & remarketing - Primary platforms: Google Networks, Facebook, Pinterest, Instagram, Twitter

'Developing the PR agency into a full service digital marketing agency' Zero 2 One is a specialist PR agency. Designing and managing their evolution into a full service digital marketing agency; I developed a range of digital services, trained the team and implemented a system of measurement & reporting to enable significant upselling opportunities to clients. Specific new service offerings included: SEO, PPC, Content creation & distribution, Social Media & CRO.

'Optimizing all digital channels to achieve a consistent month on month increase in sales enquiries' Occam is a full service digital marketing agency. Clients include prestigious B2B & B2C firms in niche industries. Managing their main client accounts; I provided client on-boarding, developed bespoke strategies, oversaw & implemented tactics, optimized channels, measured and analyzed performance, created reports and presented to clients at board meetings. Primary marketing channels: SEO, PPC, content marketing, Social Media growth: organic & paid, email marketing, Conversion Rate Optimization. Overarching approach for each account: to optimize and improve current channels to achieve consistent growth, in tandem with introducing new channels to find fresh income streams. Clients were on monthly contracts and, as a result, able to leave if unsatisfied with ROI, which created a highly results orientated environment.

Paid media quote: '20% uplift in sales enquiries': client case study available on request Tracc are a content marketing agency. Clients include Ebay, Ikea and Land Rover. Responsible for developing and implementing bespoke marketing strategies for both Tracc and its clients: from awareness marketing through to lead generation & nurture. Strategies & channels include:- Site: developing new sites from concept and design through to launch - Content marketing- Video marketing- Media buying expertise - Developing strategic partnerships- SEO & PPC for lead generation - CRO (Conversion Rate Optimisation) to improve site conversion rates- Social media to extend the reach of firms- Email marketing: highly targeted email campaignsDeveloping a primary USP:- Developing video distribution expertise, e.g. media buying expertise, and a suite of bespoke services to establish a return on investment for client films. Achieved with a mixture of in house expertise and external strategic partnerships. Average client order values (AOV) were increased as clients were upsold distribution services. The success of these services also improved client retention. Results: - New income streams from digital lead generation channels- A highly valued USP, i.e. video distribution services for client ROI- Increased average client order values & retention- Re-brand: creating a ‘digitally aware’ perception of the brand

Earned media quote: 'increasing sponsorship by 'attracting 600k site visits in 6 weeks': case study on request. The EBA is a business awards competition, similar in nature to the Oscars. Competition winners have included Mercedes-Benz, Sir John Madejski & Criteo. Given that the firm is based on a sponsorship model, attracting a greater quantity and quality of visitors increases the site’s sponsorship value. A key strategy was the introduction of a video voting phase in the competition to leverage the reach of the EBA entrant firms. This phase attracted high quality site traffic at a low cost by incentivising EBA entrants firms to drive their networks to the EBA site. Responsible for designing and project managing this new phase in the competition, which combined online with offline elements, in addition to working with awards entrants of all sizes to leverage their marketing channels to make the most of this PR opportunity. Results ultimately added millions of pounds to the value of the EBA.

Freelance

Account management & lead generation for 'big ticket' items. White Hat is a digital marketing agency. Clients include The Gym Group, Toshiba & The NHS. Exclusively managing the firm’s premier clients, 14 Microsoft CRM Partners, from first contact to last. Generating highly qualified leads via SEO and PPC campaigns. All of which achieved for competitive keywords.

Finding & developing new lead generation digital channels. Kittiwake is a producer of oil and gas related products. Clients include many of the major oil and gas firms. Through comprehensive SEO & PPC strategies significant, new revenue streams were added, which contributed to the firm’s most profitable period in its 17-year history.