Setting her foot into communication design, Faye seeks to produce meaningful and compelling content by observing and creating visual connection with human emotion as the common ground that everyone shares. She considers the smallest and the most unexpected things in daily life, translating them into graphics, typefaces, layouts and treatments to ensure a relatable, emotional and inclusive outcome.Faye’s prior experience in marketing and motion design had led her to realised the relevance in bridging strategy, business, technology and design thinking as key principles to attract and persuade clients. She believes that design can accomplish more than just being visually appealing, but it can also be cognitive and practical.Looking ahead, Faye envisions herself to continually adapt and push beyond her comfort zone and to remain motivated in integrating modern aesthetics into her Chinese heritage. She looks forward to working within the digital marketing community and delve into branding, UI/UX and marketing strategy.