Monetization for TikTok's Ad Network (Pangle)

Helping mobile game developers realize their app's full revenue potential through Tapjoy's monetization platform.

Managed account team for search app distribution partnerships, responsible for monetization and compliance.Leadership• Managed Strategic Account Development Team, drove $200M in annual gross revenue for IAC search app distribution business.• Developed strategies to maximize team’s revenue through optimization, new product adoption, and identifying new opportunities resulting in 34% YoY growth in gross revenue while remaining Google DLA compliant.• Standardized quarterly business reviews across team to provide a framework to identify additional revenue opportunities within the existing book of business.• Prioritized and led product roadmap for team, based on revenue opportunity, urgency, and partners’ feedback.Account Management• Structured new deals and oversaw contract renewal process. Retained over 95% of partnerships that were up for renewal.• Spearheaded efforts to reduce time to market for new partner product launches, resulting in 40% reduction in QA time, and implemented improved process across network.• Led APN partners’ migration efforts, successfully migrated and retained 93% of partners to new search apps delivery platform to maintain Google DLA compliance.

• Managed a portfolio of search app distribution partnerships, launched 2 of the top 5 revenue generating partners for our network. Book of business totaled over 50M in revenue with 121% YoY growth.• Led cross-functional teams to launch custom search app products per partners’ unique business requirements.• Mentored/ trained new account managers, resulting in launching 9 new partners in 3 months.• Promoted to team lead within 10 months.

Managed top tier publisher relationships for Shopping.com’s Commerce syndication network, responsible for driving revenue and delivering quality traffic to merchant network.Account Management• Book of business totaled over $16M in yearly gross revenue.• Grew revenue by analyzing performance metrics, recommended solutions and best practices to improve publisher quality score. Resulting in continuously exceeding quarterly team goals and company target KPIs by an average of 15%.• Led contract renegotiations and renewed multiple strategic partnerships.• Improved network traffic quality by removal of fraudulent traffic worth $1M in monthly gross revenue.• Managed and led external communication and education efforts via Partner Resource Center (CMS) and partner newsletters.

Responsible for prospecting new partnerships and managing HomeGain’s affiliate partner channel.Business Development• Identified and secured new affiliates and direct publisher partnerships while monitoring the affiliate channel trends to increase existing revenue streams, mitigated fraudulent activity and ensured partner compliance to contractual agreements.• Negotiated improved HomeGain presence on affiliate sites, ensuring appropriate placements to optimize partnership revenue through performance metrics and site optimization.