Faye Lee Email & Phone Number

China, China, CN

Monetization for TikTok's Ad Network (Pangle)

San Francisco, California, US

Helping mobile game developers realize their app's full revenue potential through Tapjoy's monetization platform.

New York, NY, US

• Managed account team for search app distribution partnerships, responsible for monetization and compliance.Leadership
• Managed Strategic Account Development Team, drove $200M in annual gross revenue for IAC search app distribution business.
• Developed strategies to maximize team’s revenue through optimization, new product adoption, and identifying new opportunities resulting in 34% YoY growth in gross revenue while remaining Google DLA compliant.
• Standardized quarterly business reviews across team to provide a framework to identify additional revenue opportunities within the existing book of business.
• Prioritized and led product roadmap for team, based on revenue opportunity, urgency, and partners’ feedback.Account Management
• Structured new deals and oversaw contract renewal process. Retained over 95% of partnerships that were up for renewal.

New York, NY, US

• Managed a portfolio of search app distribution partnerships, launched 2 of the top 5 revenue generating partners for our network. Book of business totaled over 50M in revenue with 121% YoY growth.
• Led cross-functional teams to launch custom search app products per partners’ unique business requirements.
• Mentored/ trained new account managers, resulting in launching 9 new partners in 3 months.
• Promoted to team lead within 10 months.

San Jose, California, US

• Managed top tier publisher relationships for Shopping.com’s Commerce syndication network, responsible for driving revenue and delivering quality traffic to merchant network.Account Management
• Book of business totaled over $16M in yearly gross revenue.
• Grew revenue by analyzing performance metrics, recommended solutions and best practices to improve publisher quality score. Resulting in continuously exceeding quarterly team goals and company target KPIs by an average.
• Led contract renegotiations and renewed multiple strategic partnerships.
• Improved network traffic quality by removal of fraudulent traffic worth $1M in monthly gross revenue.
• Managed and led external communication and education efforts via Partner Resource Center (CMS) and partner newsletters.

San Ramon, CA, US

• Responsible for prospecting new partnerships and managing HomeGain’s affiliate partner channel.Business Development
• Identified and secured new affiliates and direct publisher partnerships while monitoring the affiliate channel trends to increase existing revenue streams, mitigated fraudulent activity and ensured partner compliance.
• Negotiated improved HomeGain presence on affiliate sites, ensuring appropriate placements to optimize partnership revenue through performance metrics and site optimization.