Built by music supervisors, DISCO is the industry preferred method to manage, receive, and share music. The platform is used and celebrated by over 12,000 companies and over 18,000 users at record labels, publishers, studios, media platforms, agencies, management, and artists worldwide.

Successfully navigating WeTransfer’s transition from a scale-up to mature SaaS company by focusing on operational optimization, cross-functional alignment, and strategic allocation of marketing investment. • Set and manage marketing team budget (media, production, MarTech, contractors, and operations) • Implement MarTech stack, reporting, and critical measurement and attribution tools, including MMM (econometrics), to enhance investment and forecasting accuracy • Collaborate cross-functionally to ensure alignment of marketing initiatives with overall business goals.• Set campaign KPIs in partnership with the Data and Insights team to ensure agency and internal accountability.

Orchestrated omni-channel brand campaigns and content activations, achieving significant YoY growth in brand awareness, product consideration, and subscriptions. As the third marketing hire, I was instrumental in driving growth during WeTransfer's critical scale-up phase.• Set up the core structure for Marketing at WeTransfer, resulting in the first paid media campaign Please Leave (2018), subsequent activations: Please Leave, Doubt. Create. Repeat., Together We Make, and performance marketing • Directed media, creative, and influencer marketing agency partners. Including RFP process and annual briefings. • Managed the social media team, leading to a +4% YoY increase in brand sentiment and awareness.• Pioneered WeTransfer's annual award-winning Ideas Report campaign, driving engagement and report downloads.• Spearheaded the implementation of an enhanced new-parent leave policy for US employees.

Partnered with creative, strategy, technology, and account leads to bring Toyota Motor Corporation's Olympic and Paralympic sponsorship to global audiences across digital and social platforms.Work include the award-winning “See Like Menna” Instagram activation and strategy creation for the campaign website.

Owned the end-
to-end digital and social journeys for 180LA’s digital clients. Areas of concentration spanned paid, owned, and earned media.

Lead all aspects of the Acura social media strategy, increasing total social followers (2015 over 2014) by 45% and social engagement by 167%. Crafted and executed integrated social media campaigns such as the 2016 Cannes Silver Lion award winning ‘Slot CarHoliday Hearts’ – A first-of-its kind activation on Periscope in support of Acura’s winter sales event.

Directed complex social media, influencer, and digital shopper marketing strategies for various clients, including: Kraft Foods, Johnson & Johnson, Coty, Columbia, PEEPS, T-Mobile, LG. Optimized campaigns to exceed KPIs and established and managed influencer relationships for engagement.

• Oversaw long-term social marketing strategy, network growth strategy, and daily community management; utilized the robust networks to drive sales, promote editorial material, and increased social referral traffic by 40%. Increased followers on Facebook by 33%, Twitter by 42%, Instagram by by 75%, and Pinterest by 150%.

• Managed daily operations, social media marketing, email marketing, and customer growth.• Assistant buyer and point of contact for all clothing, jewelry, and home goods brands sold in store.• Generated web content and monthly newsletters.

• Created, owned and operated Cairo’s premier party planning and bar consultation company.• Manage marketing and social media. • Grew from one to four events monthly within three months of operation, with a 75% profit margin. • Brought “cocktail culture” to Cairo and fostered a positive environment for future cocktails bars.• Partnered with Cairo’s premier event planners, restaurants, and distinguished private clients.

Mid-sized advertising agency. Clients included Moevenpick Hotels and Resorts and Longchamp.

• Managed advertising accounts for Ballard's community newspaper• Secured new accounts and maintained existing relationships