• Applied machine learning techniques, such as K-Mean algorithm, to perform clustering analysis on client data and demographic data. • Built a predictive analytics tool to model correlations between key drivers and fertility service demand from a range of external data and internal Deloitte resources. Extracted, joined, and cleansed all data for analysis.• Conducted performance analysis. Identified the post-pandemic performance spike. Performed regression analysis to identify long-term and short-term causes and generate insights for clients to leverage on. • Developed interactive dashboards that allowed client to obtain key insights which were easy to use and understand.

• Designed interviews and surveys on what is driving the health and wellbeing trend and how it manifests differently across demographic groups.• Conducted research as lead researcher on how health and wellbeing shapes consumption choices in different industries and categories.• Generated inspirations and strategies for what CUB could do to better position its products and business to handle and potentially harness the health and wellbeing trend.

• Performed SWOT analysis, repositioned parts of manufacturing factory relative to its regional context, researched and evaluated opportunities and regulations to expand sales to foreign regions.• Analysed the trends and metrics to understand marketing performance and advise on the marketing budget required for the 2020 Financial Year. • Built Marketing Mix Models to examine the effectiveness of different media channels. Identified bias in the model and recommended media channel optimisation plans. • Applied EMDG (Export Market Development Grants) as team leader managing a team of four employees. Collected data and evidence from different departments and did accurate calculations.

• Filled in customer orders and developed technical skills in excel.• Handled customer complaints and maintained customer relationship.• Tracked for logistic information and customer feedback, demonstrated strong communicational skills.