Faye Guan Email and Phone Number

New World Construction Limited 04/2020-Present(Officer in Industry Culture Dept.) Assisted in project launch and implement strategy work including preparation and production of promotional materials (articles, posters, banners), media campaigns. Cooperated with Succession &Talent Development, Site Admin, Health & Safety departments to succeed in the launch of projects. Body-strengthening and fat-reducing project: conducted preliminary market research and data analysis; replaced a high-cost efficient equipment with the same outcome, helped company save a cost of over $15,000. Participated in the Heart Caring Campaign held by OSHC&LD: liaison with construction sites, site setting, crowd control and process arrangement. Went on site frequently, checked and confirmed the inspection of site environment, communication with front-line artisans, provision of intimate care, appropriate improvement strategies and practical support. Liaised with industry stakeholders and government departments (LD, OSHC, CIC, PCFB), provided the latest practices and trainings to NWCON artisans to raise the productivity and site safety in the construction industry. Participated in prophase and post-production of online videos uploaded in Fun Circle (Artisan School, National action for physical and mental health), including storyboard and editing.

 Reported to CEO, led a team of four to brainstorm social media campaigns, such as content generation, promotion events, user engagement strategy and user maintenance. Responsible for marketing strategic planning and implementation in multi-channels, online and offline advertising campaigns of marketing projects. Coordinated parties, social dinners, other marketing activities and on-site programs, responsible for writing relevant event materials. Participated in the design and marketing promotion of the Welcome Package project: over 5,000 fresh students registered per year. Composed and posted online content on the company website and social media channels, promotional activities published on the WeChat official platform, successfully increased the page view from 1,000 to more than 10,000. Produced marketing literature (brochures, press releases, etc.) to augment the company’s presence in the market.